About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

CyberArk is looking for a passionate Director, Identity Security Campaigns & Programs who will drive our Brand to Demand and Multi Solutions Strategy for CyberArk’s Identity Security Platform. In this role, you will be responsible for working cross-functionally with marketing, sales, product, and customer experience teams to drive our platform GTM Strategy, messaging and positioning, ABX program development, content and campaigns, cross solutions online events program, and enablement. The ideal candidate will be a veteran in Enterprise B2B Marketing, is an outstanding communicator who blends technical expertise and strategic acumen with the willingness to drive hands-on execution of program activities. 

Familiarity with the IT Security and Developers persona, brand to demand strategy, predisposition to think creatively about the best routes to market, and the ability to translate complex models into best-in-class programs, customer benefits, and drive internal alignment is critical. The role will be dedicated to working with teams across the globe to plan, validate, implement, and measure end-to-end GTM plans across all routes to market. And as the marketing plan owner for Identity Security Platform and multi- solutions programs and campaigns, being driven to deliver the best ROI of our marketing activities, while maximizing pipeline creation and closed revenue. 

Key responsibilities: 

· Develop strategic go-to-market plans for the Identity Security Platform and Multi Solutions campaigns, in partnership with our VP of brand, and solutions strategists 

· Implement a Product-Led Sales GTM model with digital capabilities such as virtual guided-tours, try-to-buy, and community management programs 

· Develop multi-solutions programs and audience strategy, including ABX programs  

· Maintain a pulse on the competition, providing strategic guidance and positioning strategies to the cross-functional leaders 

· Be the primary representative for marketing (and owner of the Marketing Plan) to Identity Security Platform; collaborating with all Marketing functions to develop, execute, measure & iterate end-to-end Marketing Plan to drive business value 

#LI-EB1

· 12+ years' experience in portfolio or demand marketing at SaaS B2B company, or equivalent (Cybersecurity and DevOps experience preferred) 

· 5+ years of experience in leadership and development, directly or indirectly leading and inspiring teams 

· Strategic vision to articulate go-to-market strategy, and the “do-what-it-takes” mentality to lead a cross-functional team of stakeholders to drive execution 

· Ability to develop effective sales training materials, making it easy for sales to understand our service offerings and key positioning 

· Proven track record of speaking in front of and influencing internal, external, and global audiences 

· Exceptional organizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment 

· Ability to work with and lead globally dispersed cross-functional teams and initiatives in a heavily matrixed environment 

· Ability to adapt and thrive in the fast-changing nature of the SaaS market, willing to pivot and able to learn quickly 

· Comfortable making difficult decisions with uncertainty and imperfect data