Founded with a commitment to build a different kind of law firm, Crowell & Moring LLP today is an international law firm representing clients in litigation and investigations, regulatory and transactional matters. We are internationally recognized for our representation of Fortune 500 companies in high-stakes litigation, as well as our ongoing commitment to pro bono service and diversity. With nearly 550 lawyers based in seven offices in the United States and Europe, the firm helps international corporations and emerging enterprises navigate complex legal challenges and create business solutions across the globe.

Job Summary 
The Senior Coordinator, Digital Marketing will provide support for the firm’s website, client alert program, social media, podcast development, digital marketing, and other related activities.  This role will also provide support for a variety of communications activities and projects.  

Job Responsibilities
•    Assists in management of the firm’s website, including updating content, providing guidance for style and tone according to firm branding, monitoring expired content, tracking client permissions for website matter descriptions, helping to maintain the government experience database, and monitoring the mobile version of Crowell.com.  
•    Manages the process for updating lawyer and professional biographies on Crowell.com, including ensuring compliance with bar guidelines.
•    Manages client alert formatting, risk review and distribution process. 
•    Assists in the management of analytics and reporting for website, alerts, social media and podcasts. Provides input and analysis to key stakeholders as necessary.
•    Assists in optimization of website and blogs using SEO tools, ensuring website content is up-to-date and relevant.
•    Assists in management of digital marketing projects and tasks using project management tracking system.   
•    Produces firm content using new media channels, including podcasts and videos (recording, editing, publishing, and promoting). 
•    Provides support for firm blogs.
•    Provides events management support, including attending/working live or webinar events and set-up, as well as monitoring digital promotion of events (website, social media, etc.). 
•    Assists in managing the firm’s social media accounts and enhancing the firm’s presence on all social media platforms.
•    Posts items to the firm’s LinkedIn and Twitter accounts, as well as other applicable social media platforms and looks for opportunities to enhance the firm’s presence.
•    Provides support, training, and coaching to firm attorneys and other professional staff on use of social media and other digital branding channels. 
•    Serves as a first response for general marketing department requests; helps ensure general compliance with firm editorial and style guidelines.
 

Requirements:

Education 
The position requires a Bachelor’s Degree.

Experience 
The position requires a minimum three (3) to four (4) years of directly related experience during which knowledge, skills and abilities relevant to the position were acquired.
Prior law firm experience desirable.

Knowledge, Skills, and Abilities 
•    Strong proficiency with HTML, social media platforms, Microsoft Office Suite, and Adobe creative suite required.
•    Knowledge of the following applications a plus, but not required: InterAction (or applicable firm CRM tool), Lexblog/WordPress, Vuture or other communications/event management systems.
•    Demonstrated ability to communicate clearly and effectively, both orally and in writing with internal and external contacts.
•    Excellent editing and proofreading skills.
•    Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload.
•    Ability to provide quality client service to both internal and external contacts.
•    Demonstrated ability to organize and prioritize multiple projects in a dynamic and complex environment to meet deadlines and daily requirements.
•    Demonstrated ability to work both independently and with others in a cooperative, enthusiastic and friendly manner to accomplish objectives and participate in team efforts.
•    Provide a willingness to work overtime and off-peak hours to serve internal and external client needs.
•    Demonstrated ability to acquire new skills quickly, particularly as it relates to digital marketing and production tools.
 

Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities. We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

EOE m/f/d/v
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