At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. 

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Cricut Latin America’s team is a fast paced, passionate sales and marketing organization. We are responsible for all aspects of the brand in the region and service distributors, retailers and e-commerce accounts across Latin America. We strive for excellence, strategic alignment and execution, cross functional collaboration, and teamwork 

About the role – you will: 

• Be responsible for the sales strategies and results for Mexico, Central America and Caribbean regions 

• Establish/ Increase awareness of the Cricut brand within the target segments 

• Establish/ Grow the distribution network for Cricut machines, accessories, and consumables (wholesale, retail and ecommerce) 

• Manage retail and e-commerce accounts in your region to maximize mix, sales and margins 

• Have full P+L responsibilities for each of your customers 

• Work with cross functional teams (Pricing, Marketing, Account Management, Finance, Legal, Technical Support) to define the GTM for your countries and execute within region to achieve/exceed company’s revenue targets 

• Define long term distribution strategy and requirements  

• Consistently deliver regional results: Revenue, Product Mix, Margins, Awareness, Customer Value 

• Be the expert in the region and a reference for the Organization, with a deep knowledge of consumers, channels, competition, and opportunities 

• Focus on Q+2 planning and forecasting to align with company targets 

• Develop and coordinate executive level relationships with Customers’ and Cricut's internal executives 

• Create and maintain an understanding of TAM, share and growth opportunities 

As Regional Sales Manager you will manage and expand the presence of Cricut brand in your region. You will be responsible for the region´s success. You will inspire, educate foster entrepreneurship and creativity in your markets. You will also:

• Set ambitious goals  

• Define Regional and Segment targets  

• Effectively articulate Cricut´s strategy to internal stakeholders and key customers 

• Have solid leadership skills and motivate a diverse team 

• Be able to work effectively in a fast-paced environment 

• Creatively find solutions for big challenges 

• Set priorities and oversee execution 

• Have excellent interpersonal and negotiation skills  

• Be energetic and creative with an upbeat, positive attitude 

• Be a team player and a highly proficient listener with a consultative style and the ability to shape customer thinking. 

• Prior experience with proven track record in technology/consumer electronic sales, marketing and business development 

• Ability to uncover customer needs and potential market trends to formulate a multi-country strategy in a fast-paced and constantly changing environment 

• E-commerce sales experience strongly desired 

• Excellent presentation skills and public speaking experience 

• Superb analytical skills 

• Available to work from home office 

• Bachelor’s degree and/or equivalent experience. MBA preferred 

You might also have: English/Spanish languages strongly preferred  

Travel: up to 40% 

We’ve got you covered
At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A players—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

Let’s make something amazing—together.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.