Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

The Platform Marketing Manager will be responsible for setting the strategy and developing marketing plans for products across the Cricut platform. Duties will include data-driven product launch planning, campaign development, project management and building cross-functional partnerships. The ideal candidate will work closely with product management, creative, data science, digital marketing, social media, education and software/UX teams to ensure the success of programs supporting products on our platform.

• Develop data-driven marketing strategies for one of Cricut’s primary product platforms
• Define marketing plans and programs necessary to hit annual targets, report on effectiveness of those efforts
• Achieve overall goals associated on a quarterly, annual, and long-term basis as defined by the Leadership Team; help build the business dashboard with key indicators
• Develop an in-depth understanding of the target audience, ensuring the plans are relevant and impactful
• Partner with corporate and digital marketing, ecommerce, and channel marketing teams to integrate programs driving awareness, consideration, and conversion
• Work closely with Product Management team to develop marketing plans, messaging, and creative assets to support Cricut product launches for one of Cricut’s primary product platforms
• Collaborate with Consumer Insights Team to understand consumer needs and pain points
• Serve as key point person to manage messaging communication around in-market products
• Stay on top of the latest consumer trends, technologies, and competitor activity

• Bachelor’s Degree in business, marketing, or related field; an MBA is a plus
• 5-7 years progressive marketing experience (consumer goods experience preferred)
• Marketing – experience in developing marketing plans, defining target audience and messaging, developing marketing briefs, partnering with creative teams to execute, setting and tracking key metrics
• Experience partnering with cross-functional teams to introduce and announce new products, features and/or programs
• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
• Excellent verbal and written communication skills
• Attention to detail and ability to work with focus to meet tight time schedules
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into messaging and experiences
• Working at all levels – proven ability to drive strategic thinking about the overall marketing strategy as well as focus on the executional details
• Experience planning market research including development of consumer surveys and conducting online and in-person interviews
• Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.