About

Together we make. Come make with us.

Overview

About us.

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

Cricut’s integrated communications team is looking for a proactive, highly motivated, communications and marketing professional with a passion for creating and managing social media and influencer marketing campaigns.  As the manager, social media marketing, you will be responsible for supporting and executing social media and influencer campaigns from start to finish, and analyzing both performance and potential to improve social and influencer opportunities and partnerships.  

Cricut is fortunate to have a large community of passionate and knowledgeable Maker influencers across many categories – DIY, craft, sewing, and more – and many channels including Blogs, Instagram, TikTok, Facebook, YouTube, and social media groups. You will act as a Cricut champion whose goal is to inform and engage an influencer community to fall in love with all things Cricut. 

If you have a love of all things handmade and want to be at the forefront of growing a successful and vital programs and channels, this is for you!  This role reports to the director, social media & influencer marketing.   

 Responsibilities: 

• Lead strategy for social media and influencer programs, including channel specific initiatives (primarily Instagram), and seasonal/brand campaigns  

• Define program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement 

• Analyze program performance to improve opportunities, performance, and partnerships 

• Work with cross-functional teams including the social media team, PR, product marketing, content marketing, and digital marketing operations 

• Represent Cricut in person at events, meetups, conventions, etc. to work with influencers on-site 

• Stay up to date on the latest DIY trends, projects, and innovations in influencer management 

• 5+ years Instagram/influencer marketing experience 

• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload 

• Must have experience leading teams and managing direct reports  

• Ability to work with focus to meet tight time schedules 

• Ability to collaborate with and influence diverse groups within marketing, including cross-functional peers 

• Excellent written and verbal communications 

• Undergraduate degree required; bachelor’s in communications, PR or marketing preferred  

• Skills include: Excel, PowerPoint, program management 

• Knowledge of and experience within the DIY community, including sewing and fabrics, preferred 

What to Do Next: Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!