About

Together we make. Come make with us.

Overview

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

The Cricut Creative team is looking for an experienced brand strategist to help grow, evolve, and protect the Cricut brand. Working in a fast-paced environment on our growing team, this person is responsible for designing insights-led strategies to increase awareness of Cricut and drive deeper affinity for our brand and products. To do so, this person will help establish and evolve Cricut’s brand strategy and the positioning of Cricut’s products across all categories. This person will also be responsible for leading the creative strategy of product launches and brand campaigns, as well as projects focused on brand architecture, content strategy, and messaging strategy. They will be a skilled brand storyteller who brings an audience-focused, strategic approach to brand building. With proven experience revealing the compelling human and cultural stories behind every data point, this person will challenge assumptions, inspire cross-functional teams and develop impactful brand building strategies rooted in our consumers’ and Members’ needs.

RESPONSIBILITIES:

• Define and create unique, high-impact brand experiences that elevate the brand and user experience of our products
• Build scalable and effective brand strategies including positioning, architecture, content and messaging for Cricut’s brand, portfolio, and individual products
• Become an expert on Cricut’s brand, products, target customer, and Members
• Partner with the Consumer Insights Team to ensure insights are leveraged for key strategy projects and to validate elements of the brand strategy with consumers and Members via research as needed
• Understand and contextualize audience behavior, category insights, product value propositions as well as technological and cultural trends to develop clear and actionable strategy recommendations
• Partner with product marketers, brand managers, and Member marketing teams to translate strategy into tactical plans for implementation
• Design and deliver creative briefs, collaborating with and supporting creative teams internally and/or agency partners externally as they translate strategy into consumer-facing assets
• Deliver clear and compelling presentations of strategies and ideas grounded in data to senior stakeholders 
• Be a brand evangelist and influence cross-functional teams and partners, ensuring brand strategy is reflected in work and activities across the company
• Collaborate across Global Marketing to build and drive the Cricut brand

• 8-10+ years of brand strategy experience at a leading consultancy, brand strategy agency, or in-house brand team
• Bachelor’s Degree required
• Experience developing purpose-led brand positioning 
• Experience positioning new products/services and translating that positioning into actionable implications across the customer experience
• Experience designing and developing effective, measurable brand-building strategies 
• Experience managing multiple high-profile, cross-functional projects simultaneously
• Experience managing external agencies and/or partnering with internal creative teams
• Is an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and is willing to take on additional responsibilities as necessary
• Ability to work in a highly collaborative, fast-paced team environment
• Exceptional interpersonal and communication skills
• Is forward-thinking, extremely organized, and has an obsession for detail
• Brings a strong passion for Cricut’s brand and products, the DIY category, and consumer brands more broadly

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Candidates must pass a background check and reference check.