Cricut is the global leader in the connected DIY technology space. The Cricut is an electronic cutting machine – like a printer that cuts – that lets our users cut intricate patterns in over 100 different materials ranging from paper and cardstock to iron-on and adhesive vinyl and even thicker materials like chipboard and leather. Using our cloud-based Design Space software, our customers design projects using digital images from our library or uploaded from the web to make personalized cards, custom t-shirts, home décor, even quilting and sewing projects. Our customers can also select from over 3,000 Make-it-Now projects which make DIY easier than ever before. We sell the machines, the materials and the digital content that makes it all possible.

We’re looking for a stellar Associate Product Manager to drive the launch of the next generation of Cricut products. You will have the opportunity to translate the excitement and needs of our consumers into developing new products, renovating existing products, and helping further the growth of our brand.

As an Associate Hardware Product Manager, you'll:

• Manage the execution of new product initiatives and/or core product improvements to market launch
• Conduct competitive analysis to understand the market and key opportunities to differentiate product
• Identify key research questions and assist in developing consumer learning plan
• Actively participate in research and share insights with the cross-functional team
• Define the consumer target, positioning, key benefits and features
• Develop product requirements and gain cross-functional alignment
• Work closely with ID, engineering, China team and QA on executing the product
• Lead Gate meetings associated with the product launch
• Track project timeline and ensure team is hitting key milestones
• Lead development of product packaging, partnering with Creative Team
• Partner with Channel Marketing to develop selling story for channel partners
• Managing ongoing business post launch, including tracking product performance

• MBA preferred or Bachelor’s Degree with 2+ years of relevant product management experience
• Brand or product management experience required, hardware product management experience a plus
• Passion for innovation – a strong track record of delivering innovative product experiences
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiences
• Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
• Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
• Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness
• Must demonstrate a high level of curiosity and willingness to get hands-on in project work
• Must be comfortable with ambiguity and demonstrate an ability to work through unknowns

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Candidates must pass a background check and reference check