About

Together we make. Come make with us.

Overview

About us.

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

We are a leading consumer products and technology company that is engaged in helping millions of people express themselves creatively with the Cricut® electronic cutting systems. Cricut® launched in 2005 and revolutionized the paper crafts industry. Today, millions of people use our products to create projects that range from vinyl signs, custom t-shirts, greeting cards, paper crafts, home décor, school projects—anything that allows people to live their best creative life. In the end, what inspires our consumers inspires us. Create More. Live More!

We’re looking for a Product Marketing Coordinator to help develop the marketing strategy and execution for one of Cricut’s product platforms. As a Product Marketing Coordinator, you will help develop and execute the marketing strategy for Cricut’s product or brand platforms. You will develop and execute marketing plans that drive sell through of existing products. You will work closely with product, PR, influencer, social, digital and channel teams to ensure a successful, integrated launch. 

Job Responsibilities:

• COORDINATION OF LAUNCH/CAMPAIGN ASSETS: 
  • Assist Sr. Marketing Manager & Brand Marketing Manager to gather and disseminate assets to team, ensuring deliverables are complete, on time and on message based on brief submitted to creative.
  • This includes working with creative as needed on revisions, ensuring deadlines are still met.
• EVENT MANAGEMENT: 
  • Support logistic execution of seasonal and brand events including venues booking, temporary staff recruitment, staff travel coordination, events’ material organization, etc.
  • Collaborate with manager on successful execution of the marketing plan necessary to hit annual sell-through targets.
• BLOG EXECUTION:
  • Act as tactical owner of the blog, including:
  • Create editorial calendar for blog
  • Draft blog content for brand and seasonal campaigns
  • Act as a project manager for Sr. Platform Marketing Managers to ensure they are submitting finalized content to you in timely manner for updates
  • Upload content as needed 
  • Audit old content on blog – identifying and fixing broken links, stories that should be updated/removed, etc.
• GENERAL SUPPORT: Act as extra set of hands for campaign executions:
  • Develop employee engagement plans within brand campaigns to increase employee morale
  • Pull data for campaign recap reports, work with MBM or SMBM to gain understanding of how to analyze data to measure campaign success
  • Crafting/project creation as necessary
  • Pull requests and other misc. tasks

• Bachelor’s Degree in business, marketing or related field; 
• 3+ years of marketing experience
• Consumer products marketing experience preferred
• Experience contributing to annual plan development, defining target audience and messaging, developing marketing briefs, partnering with creative teams to execute, setting and tracking key metrics
• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
• Ability to work with focus to meet tight time schedules
• Knack for influencing diverse groups, including cross-functional peers
• Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
• Working at all levels – proven ability to focus on execution and driving results
• Team player – build strong relationships within and outside of corporate marketing team
• Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness
• Passion for delivering innovative marketing experiences
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into messaging and experiences

Bonus:

• Experience developing and leading integrated brand marketing campaigns
• Consumer event and/or trade show experience
• Has worked with PR/Creative/Advertising/Digital agencies
• Exposure to international marketing
• Retail channel and e-commerce marketing experience
• Enthusiasm for technology
• Understanding of market research best practices

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Candidates must pass a background check and reference check.

What to Do Next: Please attach your resume and cover letter. Applications without a cover letter will not be considered. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!