About

Together we make. Come make with us.

Overview

About us.

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

We are a leading consumer products and technology company that is engaged in helping millions of people express themselves creatively with the Cricut® electronic cutting systems. Cricut® launched in 2005 and revolutionized the paper crafts industry. Today, millions of people use our products to create projects that range from vinyl signs, custom t-shirts, greeting cards, paper crafts, home décor, school projects—anything that allows people to live their best creative life. In the end, what inspires our consumers inspires us. Create More. Live More!

We’re looking for an Associate Product Marketing Manager to help develop the marketing strategy and execution for one of Cricut’s product platforms. As an Associate Product Marketing Manager, you will be responsible for supporting the development and execution marketing plans that help drive sell through of existing products. You will work closely with product, PR, influencer, social, digital and channel teams to ensure a successful, integrated launch.

Job Responsibilities:

• Support the execution of the marketing strategy for one of Cricut’s primary product platforms under the direction of a Senior Product Marketing Manager.
• Collaborate with manager on successful execution of the marketing plan necessary to hit annual sell-through targets.
• Develop an in-depth understanding of the target audience, ensuring that marketing plans are relevant and impactful.
• Work closely with the PR, influencer, digital, social and channel marketing teams.
• Work within the overall marketing budget and campaign allocation necessary to hit annual targets.
  • Identify and phase key growth drivers throughout the year including campaigns to drive base business and new product launches.
  • Partner with creative team to translate product/brand campaigns into creative executions through the year.
  • Collaborate with consumer insights team to define and execute annual learning plan to information marketing strategies.
  • Serve as support person to manage messaging communication on product updates.
• Support the launch strategy and execution of new product launches.
  • Work closely with Product Management to translate product positioning into messaging and strategy to reach the target audience.
  • Assist with development of campaign marketing brief and partner with the creative team to ensure quality, on-time delivery of marketing programs and assets.
  • Partner with cross-functional marketing team (PR, influencer, social, digital and channel) to develop integrated plan that reaches audience and reflects key messages.
  • Project manage go-to-market strategy and execution ensuring on-time delivery.
  • Help define and track key metrics for launch, communicating progress to cross-functional and leadership teams.

Qualifications:

• Bachelor’s Degree in business, marketing or related field; an MBA is a plus
• 5+ years of strategic marketing experience
• Consumer marketing experience preferred
• Experience contributing to annual planning, defining target audience and messaging, developing marketing briefs, partnering with creative teams to execute, setting and tracking key metrics
• Experience supporting and tracking social media, PR, influencer and/or advertising campaigns
• Project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

• Ability to work with focus to meet tight time schedules
• Ability to collaborate with and influence diverse groups within marketing, including cross-functional peers
• Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
• Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness
• Passion for delivering innovative marketing experiences
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into messaging and experiences

Bonus:

• Consumer event and/or trade show experience a plus
• Experience working with strategic or creative agencies a plus
• International marketing experience a plus

What to Do Next: Please attach a cover letter articulating why you want to work for Cricut and attach your resume including links to your Github, portfolio and/or personal website where applicable. Applications without a cover letter WILL NOT be considered. 

If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!