About

Together we make. Come make with us.

Overview

About us.

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

Cricut®’s PR team is looking for a PR Associate Manager who will be a strong addition to our marketing team. As PR Associate Manager for Cricut, you will support one manager and work directly with our agency team as well our cross-functional marketing channels. The right person for this role should have:

• Knowledge of the media landscape (specifically broadcast media)
• A clear track record of working with media contacts on pitches
• Media training expertise (have worked on training spokespeople)
• Experience with press and consumer events 
• Be able to produce reports using a suite of tools
• A general understanding of social media platforms
• Strong relationship-building and communication skills
• A background in journalist or communications preferred

As Cricut’s Associate PR Manager, you must have a “go-getter” attitude and be willing to dive in to a variety of topics and execute with maximum impact. You must have a passion for our industry and an appetite to learn and be creative. You will also have the opportunity to travel for this role. If you are someone that loves a fast-paced, passionate and creative environment, then this is a great role for you.

YOUR RESPONSIBILITIES

Work directly with our PR agency team

• Pitch planning and ideation
• Asset development and management
• Tracking and reporting coverage through reports
  • Emphasis on organic influencer coverage
• Press releases/news-focused blog posts
  • Mining stories in Facebook for press opportunities
  • Supporting press release and blog copy
• Execute on brand press events
  • Run programming for event alongside PR team
  • Identify the right product/projects to feature
  • Manage all logistics with third parties
• Develop a spokesperson broadcast platform for Cricut
  • Partner with the Influencer team to identify influencers on local/regional/national broadcast stations
  • Discover new influencers for segment opportunities
• Manage Cricut’s PR product seeding program
  • Pulling the right product for press members
  • Tracking product lifecycle with press members
• Collaborate closely with other departments including Influencer, Creative, Social, Direct-to-Consumer, Channel marketing and Sales
• Assist with budget tracking and planning alongside your manager

• College degree – major in communications, journalism, public relations or business
• Excellent writing skills (please provide examples)
• 4+ years of experience in an agency or brand working with press (please provide press clipping examples of stories you’ve driven)
• Proficiency in Microsoft word, excel and other basic computer applications
• Experience with social media platforms including Twitter, Instagram, Facebook, etc.
• Proficient in WordPress or other online blog platforms
• Willingness to travel 1-2x per quarter
• Ability to multi-task in a fast-paced environment with tight deadlines
• Proven track record of positivity in a work environment
• Strong relationship-building and communication skills

BONUS

•  Adobe Photoshop knowledge
• Understanding of analytics tools (i.e., Google Analytics and Google Trends)

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

What to Do Next: Please attach your resume including links to your Github, portfolio and/or personal website where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!