Public Relations Manager

  • 10855 S River Front Pkwy, South Jordan, UT 84095, USA
  • Full-time

Company Description

Cricut® is the global leader in the connected DIY technology space, and let’s face it, if it’s going to be done right, you have to do it yourself! Cricut is recognized as one of the craft industry’s forerunners in innovation and design and for good reason. The “Cricut” is an electronic cutting machine – like a printer that cuts – that empowers our talented users to design their own projects by cutting intricate patterns with over 100 different materials ranging from paper and cardstock to iron-on and adhesive vinyl and even thicker materials like chipboard and leather. Using our cloud-based Design Space® software, our customers weld, slice, and finagle shapes and images of all sizes using digital content from our library or uploaded from the web to make personalized cards, posters, custom t-shirts, home décor, even quilting and sewing projects. Science projects that win ribbons and get A’s, check! Valentine Cards that make your lover melt? You bet. Quilts? You mean you don’t have to be a grandma to sew a quilt? The possibilities are endless. If anyone is telling themselves, creativity is not my forte—well, we’ve got that covered too. Our customers can select from over 3,000 Make-it-Now projects which make DIY easier than ever before. We sell the machines, the materials, and the digital content that makes it all possible.

Job Description

Cricut is looking for a PR Manager who will be a strong addition to our Marketing team. As PR Manager for Cricut, you will oversee our external agency team and oversee growing our national and trade media programs. You will work alongside all functions of Cricut Corporate Marketing and work cross-functionally to achieve Cricut’s corporate goals. The right person for this role should have:

  • Experience in strategic media relations, specifically with a clear history of success working with national lifestyle media
  • A clear understanding of PR metrics and what makes a valuable PR story
  • A background in producing sophisticated PR reports
  • Experience with press relations and events (national, regional and local media examples appreciated)
  • Strong relationship building skills
  • A background in journalism or communications preferred
  • Experience in managing PR budgets at multiple levels
  • A deep understanding of social media platforms and how PR impacts social media

As Cricut’s PR Manager, you must have a “go-getter” attitude and be willing to dive in to a variety of topics and execute with maximum impact. You must have a passion for the DIY industry and an appetite to learn and be creative. You will also have the opportunity to travel for this role. If you are someone that loves a fast-paced, passionate and creative environment, this would be a great role for you.


  • Develop strategic plans for PR programs (national and trade media focused)
  • Drive our external agency team in tracking and reporting story coverage through reports
  • Write first drafts of communication documents: press releases/news-focused blog posts
  • Partner with our events team on planning and execution of press events
  • Research industry trends and media opportunities and present to marketing team
  • Collaborate with Cricut’s influencer team on discovery and new potential partnerships
  • Support execution of a Twitter strategy/content for Cricut social
  • Collaborate closely with other Cricut departments including Influencer, Creative, Social, Direct-to-Consumer, Channel Marketing and Sales
  • Assist with budget tracking and planning alongside your manager
  • Manage scheduling for partner meetings and programs (where appropriate)
  • Maintain product requests program for the PR team
  • Track PR budget and report back to Marketing tea


  • College degree – major in communications, journalism, public relations or business
  • Excellent writing skills (please provide examples)
  • 7-10 years of experience in an agency or brand working with press  
  • Proficiency in Microsoft Word, Excel and other basic computer applications
  • Proficient in WordPress or other online blog platforms (preferred)
  • Experience with social media platforms including Twitter, Instagram, Facebook, etc.
  • Willingness to travel 1-2 times per quarter
  • Ability to multi-task in a fast-paced environment with tight deadlines
  • Proven track record of positivism in a work environment
  • Strong relationship-building skills


  • Adobe Photoshop knowledge
  • Examples of media stories you’ve driven in the past year
  • Understanding of analytics tools (i.e., Google Analytics)

Additional Information

What to Do Next:  Attach your resume. You can be sure Cricut is a workplace that values individuality and variety, so please submit any online presence you may have - Twitter, Facebook, Insta, Portfolio, Fan pages made because of you, etc. If you are a DIY enthusiast, we would love to hear/see your creativity.