Associate Hardware Product Manager

  • 10855 S. River Front Parkway, Suite 300, South Jordan, UT, us
  • Full-time

Company Description

Cricut helps people everywhere live creative lives by providing the tools they need to make beautiful, high-quality DIY projects quickly and easily. Innovator in the smart cutting machines category, Cricut offers the industry-leading Cricut MakerTM and Cricut Explore® machines, Design Space® software, a lineup of crafting tools and accessories, and a diverse range of materials such as vinyl, decorative papers, and iron-on. Cricut products can be found at most major craft stores and online. Cricut is located in the Salt Lake City area of Utah. Learn more at

Job Description

We’re looking for a stellar associate product manager to drive the launch of the next generation of Cricut products. You will have the opportunity to translate the excitement and needs of our consumers into developing new products, further expanding the growth of our brand. You will play a key role in shaping how we approach bringing new products to market and how we drive penetration of our brand across the DIY, Home Décor and craft category. 

As an Associate Hardware Product Manager, you'll:

  • Manage the execution of new product initiatives and/or core product improvements to market launch
  • Conduct competitive analysis to understand the market and key opportunities to differentiate product
  • Identify key research questions and assist in developing consumer learning plan
  • Actively participate in research and share insights with the cross-functional team
  • Define the consumer target, positioning, key benefits and features
  • Develop product requirements and gain cross-functional alignment
  • Work closely with ID, engineering, China team and QA on executing the product
  • Lead Gate meetings associated with the product launch
  • Track project timeline and ensure team is hitting key milestones
  • Lead development of product packaging, partnering with Creative Team
  • Partner with Channel Marketing to develop selling story for channel partners
  • Managing ongoing business post launch, including tracking product performance


  • MBA highly preferred or Bachelor’s Degree with 3+ years of product marketing experience
  • Brand or product management experience required, hardware product management experience a plus
  • Passion for innovation – a strong track record of delivering innovative product experiences
  • Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
  • Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiences
  • Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
  • Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details
  • Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
  • Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness

Additional Information

What to Do Next: If you're interested in joining the Cricut team, please send us a cover letter, along with your resume, telling us why no other candidate is more right for the position than you. You can be sure that Cricut is a workplace that values individuality and variety. In this role, it is essential that you are not like everyone else, we don’t even want you to be like us—we want you to be like you! So write to us, in your real voice, and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!