Digital Marketing Lead

  • Jl. Asia Afrika, Panin Tower, 15th Floor, Senayan City, Jakarta, DKI Jakarta 10270, ID, Jakarta, Indonesia, Indonesia
  • Full-time

Company Description

CrediBook is a mobile app that helps people to manage and track the money owed to them through the means of a digital ledger. Allows people to record the credit dues and then issue payments reminders to debtors whose payments are due.

Job Description

 

  • Plan, execute, and analyze overall performance marketing activities (user acquisition, retention, and engagement) across core digital channels

  • Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, web traffic, etc.

  • Constantly optimize performance marketing activities (e.g.: User Acquisition, App Store Optimization, Push Notifications)

  • Test new channels and digital trends.

  • Analyze data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.

  • Perform ongoing keyword research, expansion and optimization on a weekly basis.

Qualifications

  • Bachelor/MS degree in marketing or a related field

  • Digital Marketing Experience: 3- 5 years.

  • Proven working experience in digital marketing, especially digital planning and operations.

  • Experience with digital marketing platforms and tools, including AppsFlyer, Google Ads, Facebook Business Manager, Tiktok & Twitter Ads Manager.

  • Experienced in SEO implementation, App Store Optimization, and CRM is a plus

Additional Information

At CrediBook, we are energetic, driven, passionate, fast paced and collaborative.