Digital Marketing Lead
- Jl. Asia Afrika, Panin Tower, 15th Floor, Senayan City, Jakarta, DKI Jakarta 10270, ID, Jakarta, Indonesia, Indonesia
CrediBook is a mobile app that helps people to manage and track the money owed to them through the means of a digital ledger. Allows people to record the credit dues and then issue payments reminders to debtors whose payments are due.
Plan, execute, and analyze overall performance marketing activities (user acquisition, retention, and engagement) across core digital channels
Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, web traffic, etc.
Constantly optimize performance marketing activities (e.g.: User Acquisition, App Store Optimization, Push Notifications)
Test new channels and digital trends.
Analyze data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.
Perform ongoing keyword research, expansion and optimization on a weekly basis.
Bachelor/MS degree in marketing or a related field
Digital Marketing Experience: 3- 5 years.
Proven working experience in digital marketing, especially digital planning and operations.
Experience with digital marketing platforms and tools, including AppsFlyer, Google Ads, Facebook Business Manager, Tiktok & Twitter Ads Manager.
Experienced in SEO implementation, App Store Optimization, and CRM is a plus
At CrediBook, we are energetic, driven, passionate, fast paced and collaborative.