Brand Manager

  • Full-time

Company Description

You get to work with some of the smartest, brightest and youngest minds in the industry. We are a bubbly team, passionate about telling stories of people and companies using compelling media to connect with their target audience.

Job Description

Key Responsibilities

  •  Develop and execute comprehensive brand strategies that align with the company's overall goals and objectives.
    • Conduct market research to identify trends, consumer preferences, and competitive positioning to inform brand strategy.
    • Define and maintain the brand's unique identity, ensuring consistency across all marketing channels and communication materials.
    • ⁠Establish and reinforce the brand's positioning in the market to differentiate it from competitors.
    • ⁠Plan, execute, and evaluate marketing campaigns that effectively communicate the brand message and resonate with the target audience.
    • ⁠Collaborate with cross-functional teams to ensure a unified brand message maintaining brand integrity.
    • ⁠Develop and manage the brand marketing budget efficiently, ensuring optimal allocation of resources to achieve maximum impact.
    • ⁠Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
    • ⁠Regularly analyze and report on brand performance, providing insights and recommendations for continuous improvement.

Qualifications

  • 3 years of experience in brand management preferably with an agency
  • Track record of creative development for new and unique products
  • Excellent written, verbal, and client-facing presentation skills.
  • Demonstrated ability to execute results against strategy and meet critical deadlines.
  • Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.
  • Strong knowledge of advertising fundamentals, including brand development, strategy, and management.
  • Experience implementing brand and license guidelines.
  • Ability and willingness to travel where and when necessary.
  • Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.
  • A Male is preferred for gender balance.

Compensation

  • NGN250,000-NGN350,000 net
  • annual bonus
  • performance-based bonus
  • statutory benefits