Brand Manager
- Full-time
Company Description
You get to work with some of the smartest, brightest and youngest minds in the industry. We are a bubbly team, passionate about telling stories of people and companies using compelling media to connect with their target audience.
Job Description
Key Responsibilities
- Develop and execute comprehensive brand strategies that align with the company's overall goals and objectives.
• Conduct market research to identify trends, consumer preferences, and competitive positioning to inform brand strategy.
• Define and maintain the brand's unique identity, ensuring consistency across all marketing channels and communication materials.
• Establish and reinforce the brand's positioning in the market to differentiate it from competitors.
• Plan, execute, and evaluate marketing campaigns that effectively communicate the brand message and resonate with the target audience.
• Collaborate with cross-functional teams to ensure a unified brand message maintaining brand integrity.
• Develop and manage the brand marketing budget efficiently, ensuring optimal allocation of resources to achieve maximum impact.
• Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
• Regularly analyze and report on brand performance, providing insights and recommendations for continuous improvement.
Qualifications
- 3 years of experience in brand management preferably with an agency
- Track record of creative development for new and unique products
- Excellent written, verbal, and client-facing presentation skills.
- Demonstrated ability to execute results against strategy and meet critical deadlines.
- Existing relationships with mass, specialty, e-commerce, senior merchants, buyers, distributors, and marketing teams.
- Strong knowledge of advertising fundamentals, including brand development, strategy, and management.
- Experience implementing brand and license guidelines.
- Ability and willingness to travel where and when necessary.
- Fluent in Microsoft Office Suite - Word, Excel, and PowerPoint.
- A Male is preferred for gender balance.
Compensation
- NGN250,000-NGN350,000 net
- annual bonus
- performance-based bonus
- statutory benefits