Marketing Specialist
- Full-time
Company Description
Job Description
Marketing Specialist
Function Marketing
Country United States
City/Town Manhattan Beach
Employee Type Regular
Job Type Full time
Position Summary
We’re looking for a Global Marketing Specialist with specific skills in event marketing, social media and PR to join our rapidly expanding team. The ideal candidate will bring a passion for communications and a desire to help build the brand for one of the world’s most disruptive organizations.
Job Responsibilities
Event marketing
Raise awareness of Digital Ventures in the USA (specifically supporting our global headquarters in Manhattan Beach) and position the firm as a thought leader in the innovation, venture and product management space across media, social and events
Plan and execute events locally in Manhattan Beach to support Digital Ventures recruitment, drive and position the firm as a company without peer
Develop, manage and nurture partnerships with relevant industry organizations
Collate all required event materials, prepare event schedules, manage event timelines and drive all internal and external communications surrounding each event
Social media
Develop engaging and impactful social media strategies that elevate Digital Ventures’ brand awareness globally
Manage BCG Digital Ventures' social media channels globally, in collaboration with regional marketing and recruitment colleagues, across LinkedIn, Facebook, Twitter, Instagram etc.
Engage in community building tactics to increase brand awareness and support Digital Ventures ongoing recruitment drive
Monitor and evaluate new platforms, show an understanding of how they are evolving and a point of view on where BCG Digital Ventures needs to be playing in the future
Use experiments and data to improve BCG Digital Ventures’ social media engagement and performance, and provide timely reports back to the global marketing team
PR
Work with global marketing team to produce and pitch press releases/company and venture build stories, and enter relevant awards programs
Support BCG Digital Ventures’ spokespeople with appropriate and timely briefings and other preparation materials when they are speaking on behalf of the company
Establish and maintain strong and pro-active relationships with media and influencers in the business, technology and innovation media
Write and create content as required for the BCG Digital Ventures’ blog, external communications and event related activities
Track Digital Ventures’ coverage globally and produce quarterly coverage and activity reports for the Partner group
Basic Job Requirements As a Global Marketing Associate, we are looking for:
BA/BS degree strongly preferred
2-3 years of experience in a similar social media and marketing communications role
Energy and the ability to thrive in a fast paced and ever changing environment
A self-starter with an appetite to learn and an ability to cope with ambiguity
Appreciation of working in a matrix organization with multiple teams and stakeholders
Experience planning, managing, and executing events
Exceptional writing and editing skills
Demonstrated success pitching stories to media outlets and journalists
A strong understanding of branding and reputation management
Degree in Public Relations, Marketing, Media, Communications, Journalism, English, or a related field a plus
Occasional evening and weekend work may be required
Key Competencies
As a Global Marketing Associate, you will need:
Computer Skills:
Working knowledge of PC and Mac environments, Windows, Microsoft Outlook, Word, PowerPoint, and Excel
Service Orientation:
Provide timely responses to internal and external requests for information
Organization/Versatility/Time Management:
Ability to organize, multi-task, and prioritize appropriately and meet deadlines
Effectively manage own time, eliminating tasks that contribute the least to the goals of the team and office and concentrating on tasks that will most enhance the business
Communication Skills:
Excel in effective and positive communications (both spoken and written ability), demonstrating confidence and clarity of thought at all times
Teamwork:
Ability to work well as part of a team, as well as on independent projects
Focus on contribution to overall office goals and BCG DV team
Exhibit a positive attitude and willingness to develop
Demonstrate flexibility to work overtime when needed
Achievement/Reliability:
Demonstrate an ability to consistently and dependably achieve bottom-line results with regard to services provided to the office and the consulting staff
Qualifications
Basic Job Requirements As a Global Marketing Associate, we are looking for:
BA/BS degree strongly preferred
2-3 years of experience in a similar social media and marketing communications role
Energy and the ability to thrive in a fast paced and ever changing environment
A self-starter with an appetite to learn and an ability to cope with ambiguity
Appreciation of working in a matrix organization with multiple teams and stakeholders
Experience planning, managing, and executing events
Exceptional writing and editing skills
Demonstrated success pitching stories to media outlets and journalists
A strong understanding of branding and reputation management
Degree in Public Relations, Marketing, Media, Communications, Journalism, English, or a related field a plus
Occasional evening and weekend work may be required
Key Competencies
As a Global Marketing Associate, you will need:
Computer Skills:
Working knowledge of PC and Mac environments, Windows, Microsoft Outlook, Word, PowerPoint, and Excel
Service Orientation:
Provide timely responses to internal and external requests for information
Organization/Versatility/Time Management:
Ability to organize, multi-task, and prioritize appropriately and meet deadlines
Effectively manage own time, eliminating tasks that contribute the least to the goals of the team and office and concentrating on tasks that will most enhance the business
Communication Skills:
Excel in effective and positive communications (both spoken and written ability), demonstrating confidence and clarity of thought at all times
Teamwork:
Ability to work well as part of a team, as well as on independent projects
Focus on contribution to overall office goals and BCG DV team
Exhibit a positive attitude and willingness to develop
Demonstrate flexibility to work overtime when needed
Achievement/Reliability:
Demonstrate an ability to consistently and dependably achieve bottom-line results with regard to services provided to the office and the consulting staff