Sr. Demand Generation Manager

  • Full-time

Company Description

Contract Wrangler enables companies to maximize profit and minimize risk from their commercial relationships. Our enterprise SaaS offering ingests a company’s contracts and leverages attorney-trained machine learning to accurately extract and transform key terms into actionable insights.  Contracts In <> Insights Out. Our solution enables operating teams across an enterprise to act with real-time, data-driven insights.  Our customers range from venture-backed startups to F500 global technology leaders. We are an early stage venture with the financial backing of Venrock. We offer opportunities to those capable of building the foundational pillars of a game-changing company. If you have the energy and the skills, we want to talk to you.

Job Description

We're expanding our Demand Generation Team and looking for outstanding, data-driven marketing professionals. The Senior Manager of Demand Gen will be responsible for B2B campaigns that drive awareness, acquisition, and conversion to customers and prospects.

Responsibilities:

  • Develop and drive strategy and execution for Contract Wrangler top target accounts
  • Apply data-driven approaches to account selection and segmentation for effective targeting, with a focus on amazing customer experiences
  • Build cohesive, holistic programs that deploy account-specific tactics at the right time, through the right channel, to the right people
  • Create and execute key integrated marketing campaigns to support company objectives around brand awareness
  • Define campaign objectives, target audiences, personas, and strategies to identify the optimum marketing mix of assets, events, and media
  • Determine and plan highly targeted, integrated programs by leveraging all marketing channels (advertising, email, direct mail, website, social media, PR, events, webinars)
  • Analyze target accounts to determine the optimal campaign and tactic mix based on engagement, buyer need, persona, industry, signals of intent to buy, and product usage data for existing customers.
  • Leverage data, insights, and nurture expertise to inform strategies and guide the planning, development/execution of integrated campaigns that drive awareness, engagement, and customer loyalty
  • Work with marketing operations on metrics and reporting
  • Proactively communicate with internal partners about progress, deliverables, roadblocks, and results
  • Work closely with the sales team

Qualifications

  • 5+ years of demand generation experience preferably within a SaaS company
  • Knowledge of integrated marketing principles, practices, and account-based marketing strategy
  • Understanding of end-to-end campaign development, execution, and measurement
  • Strong organizational skills to effectively manage multiple and projects with tight deadlines
  • Ability to lead and inspire teams, collaborate, and lead cross-functionally
  • Experience with Pardot and Salesforce

Additional Information

All your information will be kept confidential according to EEO guidelines.