Continental Tire has been around for 150 years, we’ve been changing the way the world moves while making it more safe, smart, sustainable and accessible to all. The America’s headquarters located in Fort Mill, South Carolina is seeking a highly self-motivated and detail-oriented Digital Media and Analytics Specialist to join our PLT group! The ideal candidate has excellent communication skills, is dependable and accountable.

Are you ready to shape the future with us?

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

As part of the Content & Communications team, the Digital Media and Analytics Specialist will work closely with the Brand Manager, Content & Communications team, Creative team, Dealer Support team and Motorsports team to create innovative content and communications solutions. The Digital Media and Analytics Specialist is responsible for the strategy and oversight of our websites, paid social, SEO/SEM, and analytics for the Continental and General Tire brands. Additionally, they are expected to keep up with emerging trends and to always strive to be innovative and creative in helping grow the brands and products.

The ideal candidate must be a self-starter with the ability to work collaboratively in an extremely fast paced, team-oriented environment where passion for the job and the flexibility to succeed in innovative, sometimes ambiguous situations is valued. Must have the ability to prioritize while multi-tasking in high-pressure situations with adherence to quality and deadlines while maintaining a high level of professionalism.

• Create and execute:
  • Paid Advertising
    • Strategy development, content management & budget management of the following:
      • Paid Social Media (Facebook, Instagram, Twitter, other emerging platforms)
      • YouTube (video content/management & licensing)
      • SEO (search engine optimization)/SEM (search engine marketing)
  • Website Management (continentaltire.com & generaltire.com)
    • Strategy development
    • Content management
    • Quality control
    • Dealer Locator & Tire Selector
    • Explore new opportunities
    • Communication of updates
  • Metrics/Reporting
    • Deliver monthly/quarterly reporting on the following:
      • Social analytics
      • Google analytics
      • Influencers/partners
    • Analyze metrics & build improvements/plans for the team to execute on
    • Collaborate across Marketing team to drive relevancy of content
• Plan/manage contracts, budgets, invoicing
• Develop and maximize relationships with agencies, key partners & social platforms
• Stay up-to-date and serve as subject matter expert of the ever-changing digital & social landscape

BASIC:

• Bachelor’s degree in marketing, digital, communications, media analytics or related
• 5+ years of experience in website management, digital marketing, and/or social media analytics
• Proficiency in Microsoft Office Programs
• Website content management system proficiency
• Ability to work within a corporate environment while pushing for new creative ideas
• Superior communication, attention to detail, multi-tasking, and time management skills
• Excellent, professional verbal and written communication skills
• Experience with managing various social media platforms for business use
• Ability to use discretion in managing proprietary information
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.
• Relocation is offered

PREFERRED:

• 7+ years of experience in website management, digital marketing, and/or social media analytics
• Strong experience in Google Analyics

All your information will be kept confidential according to EEO guidelines.

EEO-Statement:

EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

Ready to drive with Continental? Take the first step and fill in the online application.