Premier, Global, Law Firm

Public Relations Senior Specialist 

The Public Relations Senior Specialist executes PR strategy and advanced media relations duties across the Firm practices areas. 

In this capacity, the Public Relations Senior Specialist will: 

• Write advanced press releases, pitches, memos, media preparation documents and partner emails to publicly promote the Firm; 

• Cultivate media opportunities and relationships; 

• Help lead the Firm’s thought leadership initiatives, including bylined articles, surveys and reports and the Firm’s response to awards submission, surveys and directories; 

• Prepare attorneys for all media interviews; 

• Develop and execute press plans;  

• Partner with external public relations agencies to maximize positive coverage and opportunities for the Firm across all media channels in the region; 

• Lead the strategic development, design and production of various printed and electronic communications programs; 

• Work overtime as required; and 

• Handle additional Public Relations and Media projects as required. 

• Expert proficiency in English language, punctuation, spelling, grammar and writing skills; 

• Advanced proficiency in Microsoft Office Suite; 

• Advanced proficiency in internet research and resources (Lexis Nexis, MediaMap); 

• Advanced proficiency in project management; 

• Advanced proficiency in document and content management software (DocsOpen); 

• Expert knowledge of public relations/media principles, procedures and concepts; 

• Expert knowledge of legal and professional services marketing, including developments, trends, analysis, technologies and literature; 

• Advanced knowledge of the relevant media outlets, including national business press workings; 

• Advanced knowledge of branding and the development of internal and external communications initiatives and tools; 

• Advanced knowledge of legal concepts; 

• Bachelor’s degree or international equivalent with an emphasis in Public Relations, journalism, communications or marketing; 

• At least 7 years of public relations and/or media relations experience; 

• At least 7 years of marketing communications experience; and 

• At least 5 years of professional services or law firm experience (preferred).