At Coface, we make trade happen everyday.

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter.  We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

Mission

Provide full visibility and stewardship of the global LeadGen strategy and engine, ensuring regions align on the right processes, technologies and workflows to improve funnel performance. This role connects global strategy with local execution and adapts support by region maturity, especially in AI, funnel operations and SDR effectiveness.

1. Owns global–to–local execution

• Maintains a shared, up‑to‑date understanding of what each region (and countries inside) is doing across the funnel (programs, leads, SDR workflows, processes, performance).
• Identifies gaps, bottlenecks and maturity differences country by country, and adapt the way in which the global team supports and assists these markets according to their maturity and level of autonomy
• Defines global reference standards and supports regions in adopting and adapting them consistently, based on local maturity and context.

2. Modernizes the LeadGen tech stack (with AI at the core)

• Leads and enables the shift from basic lead capture to conversation‑based interactions, where customers can be quickly qualified or redirected to a human agent.

Examples:

• • Introduces AI agents across several channels (Copilot, chat, messaging apps) that talk directly to prospects, not only on the website, so they can answer basic questions, collect key information, and qualify the opportunity in real time.
  • Deploys sales intelligence and AI scoring that enrich leads/accounts with fit, intent and buying signals, enabling SDRs to prioritize the highest‑value opportunities.
  • Creates simple, goal‑oriented agents (e.g., “Lead Qualification Agent”, “Product Discovery Agent”, “Book‑a‑Call Agent”) that reduce the need for customers to navigate the website.
  • Ensures that every AI conversation can be redirected to a human agent with full context, avoiding repetition and improving the customer experience.
  • Adds Next Best Action suggestions inside the CRM so SDRs know the best follow‑up step for each lead (e.g., call now, send email, book meeting).
• In coordination with the CRM POs, ensures new AI tools are properly deployed, connected and well adopted across regions.

Examples:

• • Coordinates the full flow so conversations move smoothly from the AI assistant → to Marketing Automation → to lead assignment → to CRM → to SDR workflows.
  • Tracks adoption KPIs (e.g., % of leads qualified by the assistant, % of SDRs using recommended next actions, SLA compliance) and drives improvements when needed.

3. Transforms SDR & Telesales workflows

• Asseses SDR/telesales processes in each region.
  Examples:
  • Maps end‑to‑end SDR workflows (lead assignment → first touch → follow‑up → meeting → handoff) to identify bottlenecks and inconsistencies.
  • Evaluates maturity in areas such as contact strategies, objection handling, CRM adoption, SLAs, and follow‑up quality.
• Implements modern tools for SDR support (AI assistants, summaries, objection handling, prioritization models).
  Examples:
  • Deploys AI assistants that generate call summaries, follow‑up emails and next steps automatically in CRM.
  • Introduces real‑time objection‑handling prompts to support SDRs during calls.
  • Provides SDRs with dashboards and models that prioritize leads/accounts based on fit, urgency and buying signals.
• Builds global playbooks and ensures SDR performance improves consistently.
  Examples:
  • Creates Global Digital Sales Playbooks with recommended cadences, messaging, objection handling, and asset usage per industry or segment.
  • Defines global SLAs (e.g., time‑to‑first‑touch, follow‑up cadence) and definitions (MQL, SAL, SQL) across all regions.
  • Runs structured coaching and training cycles to drive consistent performance gains.

4. Provides full‑funnel visibility & performance  insight

• Monitors the entire funnel globally: from digital engagement → lead → SDR handling → opportunity creation.
• Identifies what’s working, what’s not, and what needs to change in each region.
• Reports clear, actionable insightsdesigned to support regional decision‑making, highlight best practices and guide prioritization.

• 7–12 years of experience in Lead Generation, Revenue Operations, or Digital/Inside Sales.
• Ability to drive global-to-local alignment, ensuring consistent processes while adapting to regional maturity.
• Strong expertise in AI-powered LeadGen, including conversational agents, scoring models, and sales intelligence tools.
• Deep understanding of SDR workflows, with a track record of improving performance using tools, playbooks, and coaching.
• Highly analytical communicator capable of managing end‑to‑end funnel visibility and driving adoption of new technologies and processes.