Co-creation Hub is Africa’s leading technology innovation ecosystem builder on a mission to accelerate the application of science, technology and social capital for economic prosperity across Africa.

Our mandate is to build a formidable innovation ecosystem with a deeply rooted network, cultivating strategic partnerships and practical industry know-how that can support entrepreneurs and innovators in building thoughtful, relevant, and scalable solutions. From our locations in Lagos, Abuja, Ijebu Ode (in Nigeria), Nairobi (Kenya) and Kigali (Rwanda), we have built a vibrant community of over 81,000 people and counting and have supported to a portfolio of over 120 early-stage ventures including Lifebank, Ushahidi, Riby, BudgIT, Stutern, Kopo Kopo, Sendy, mFarm, Wecyclers and many more.

Role Purpose Statement

To oversee and manage integrated branding and storytelling campaigns that strengthen brand recognition and build a positive image for the company. The communications Associate (Branding and Storytelling) will play a crucial role in improving stakeholder experience across all company marketing communications initiatives.

Key Responsibilities

• Serve as the lead point of contact for all brand communication initiatives.

• Identify stakeholders’ needs and gaps and develop new and innovative ideas to fill these gaps.  

• Identify new ways of storytelling in the digital world and drive innovations by continually pushing the boundaries of branding/communications initiatives to new areas.

• Develop optimization strategies that increase brand recognition, integrity and reach for different projects.

• Develop and maintain consistent brand messaging throughout all platforms and identify trends and insights to optimize brand communications performance.

• Analyze brand and storytelling strategies, identify strategic weaknesses, and make recommendations for improvements.

• Serve as a culture expert to drive cultural relevance for the brand and champion authentic brand love.

• Manage branding and storytelling budgets across departmental touchpoints.

• Plan and implement PR campaigns to build communities online.

• Interact with stakeholders via the company's social media accounts and identify trends in customer interactions.

• Set key performance indicators (KPIs) for brand communications campaigns, such as targets for engagement, and measure a campaign's performance against the KPIs.

• Create reports to track brand growth across digital and offline platforms.

• Develop trusted advisor relationships with key account managers and stakeholders.

• Ensure the timely and successful implementation of strategies according to stakeholders' needs and objectives.

• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders

• Perform other duties as assigned by the Communications Lead.

• Bachelor’s degree or Higher Diploma in Communications, Public Relations, Marketing, Business Management, or relevant field with 5 years’ experience

• Solid experience with communications, digital marketing, PR, and social media software.

• Well-developed organizational, IT and administrative skills 

• Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization

• Experience delivering solutions to brand communications, media relations, and PR needs.

• Proven ability to juggle multiple brand management projects at a time, while maintaining sharp attention to detail.

• Ability to research and understand complex subject matters to produce succinct, engaging copy for different audiences.

• Effective interpersonal skills and ability to work on own initiative within set guidelines and as part of a team. 

• The ability to build relationships and influence others based on sound professional knowledge. 

• Excellent listening, negotiation, and presentation abilities.

• Strong verbal and written communication skills.