Communications Specialist

  • 1515 Arch St, Philadelphia, PA 19102, USA
  • Full-time

Company Description

With a workforce of over 30,000 people, and opportunities in more than 1,000 different job categories, the City of Philadelphia is the fifth largest city in the United States and one of the largest employers in Southeastern Pennsylvania. As an employer, the City of Philadelphia operates through the guiding principles of service, integrity, respect, accountability, collaboration, diversity and inclusion. Through these principles, we strive to effectively deliver services, to resolve the challenges facing our city, and to make Philadelphia a place where all our residents have the opportunity to reach their potential. 

Agency Descriptions:

Philadelphia Parks & Recreation (PPR) advances the prosperity of the city and the progress of her people through intentional and sustained stewardship of over 10,200 acres of public land and waterways as well as through hundreds of safe, stimulating recreation, environmental, and cultural centers. PPR promotes the well-being and growth of the City’s residents by connecting them to the natural world around them, to each other, and to fun, physical, and social opportunities. To learn more about Philadelphia Parks & Recreation, visit www.phila.gov/parksandrec, and follow @philaparkandrec on Facebook, Twitter, and Instagram.

Rebuilding Community Infrastructure (Rebuild) is an initiative of the Managing Director’s Office to improve physical conditions in selected parks, recreation centers, and libraries. Rebuild is expected to invest hundreds of millions of dollars over the course of the initiative, and a new office was created to carry out Rebuild’s work. In addition to revitalizing neighborhood public spaces, Rebuild is focused on using the projects it funds to empower and engage with community members and promote economic opportunity for diverse businesses and individuals. To learn more about Rebuild, visit rebuild.phila.gov.

Job Description

The Managing Director’s Office (MDO) manages and oversees the operations of the City, including the two departments the Communications Specialist will be supporting: The Department of Parks and Recreation and Rebuild.  The Communications Specialist will have a dual reporting relationship to the Strategy & Communications Manager in Parks & Recreation and the Deputy Director of Community Engagement & Communications for Rebuild. 

The communications teams are responsible for internal and external communications and marketing. This position will work closely with the Mayor’s Press Office, Department of Parks and Recreation, and the Free Library of Philadelphia. Work products include websites, blogs, social media platforms, media relations, newsletters, events, official correspondence, and marketing collateral. 

The Communications Specialist will assist communications staff with content planning and development, press event logistics, social media administration, community engagement, and other duties as assigned. This position will also strive to increase public awareness of PPR and Rebuild’s programs and services, as well as internal employee communications and engagement.

The Communications Specialist will be responsible for:

  • Implementing digital strategy and public engagement plans to support organizational goals.
  • Drafting, updating, and editing web content on phila.gov and intranets.
  • Managing logistics and informational materials for press events; staff ribbon cuttings, groundbreakings, dedications, announcements, and other media events.
  • Writing public statements, talking points, speeches, press releases, and written testimony for department staff, as needed.
  • Creating slideshows and other presentation materials for leadership.
  • Brainstorming and composing stories for use on blogs, newsletters, and social media.
  • Social media administration, including brainstorming and creating content, and scheduling posts for social media; monitoring partner accounts and sharing relevant content with followers; managing social media advertising campaigns; and providing social media training and guidance to staff.
  • Overseeing email marketing including content creation and list management.
  • Preparing monthly performance reports for digital communications and providing recommendations for improvement.
  • Overseeing press clipping and photo archives.
  • Responding to constituent correspondence received through email, phone, and social media.
  • Planning and/or staffing special events (photography and/or tabling).
  • Developing content for collateral and coordinating design.
  • Supporting administrative tasks.

Qualifications

Qualifications

  • Completion of a bachelor’s degree from an accredited institution
  • A minimum of 3 years of relevant experience working in communications, digital strategy, or media relations
  • Professional experience with email marketing and using MailChimp or a similar platform
  • At least two years of experience managing an organizational social media account, including oversight of social media analytics and scheduling tools (e.g., Facebook/Instagram Insights, Twitter Analytics, Hootsuite)
  • At least one year of experience writing press releases, media advisories, and talking points.
  • At least one year of experience with a content management system; WordPress preferred
  • Competent with Adobe products, DSLR cameras, Microsoft Office programs, and basic internet applications. Advanced photography or graphic design skills will be considered a plus.
  • Demonstrated interest and engagement in parks, youth programming, sustainability, athletics, or public administration
  • Experience with and knowledge of City government preferred
  • Valid Pennsylvania driver’s license and ability to travel locally.

Competencies, Knowledge, Skills and Abilities

  • Outstanding verbal and written communications skills; experience writing content and messaging for a public audience
  • Familiarity with current principles, practices, and developments in public relations and the news media.
  • Understanding of the best practices of writing for the web, blog writing, plain language, and digital accessibility.
  • Knowledge of best practices for social media marketing to optimize audience growth, reach, and engagement.
  • Able to handle simultaneous, complex, priority projects and meet established deadlines.
  • Highly organized and capable of tracking files, content, and projects in a systematic manner.
  • Able to establish and maintain effective working relationships with key stakeholders such as event partners and sponsors, the public, local, civic and business officials, and news organizations.
  • Creative, collaborative, and flexible with an eye for detail.
  • Professional demeanor and good sense of humor

Additional Information

To be considered, please submit a cover letter, resume, writing sample, and reference list. 

Successful candidate must be a city of Philadelphia resident within six months of hire.

This position is Exempt from the Civil Service and is considered to be “at-will”.

The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670. For more information, go to: Human Relations Website: http://www.phila.gov/humanrelations/Pages/default.aspx