Assistant Coordinator, Marketing & Digital Content Strategy - Department of the Environment (Job Class 5638) (123419)

  • 1155 Market St, San Francisco, CA 94103, USA
  • Full-time
  • Exam Type: Position Based Test
  • Eligible List Type: Combined Promotive and Entrance
  • Certification Rule: Rule of 10
  • Fill Type: Permanent Civil Service
  • Work Hours: Regular
  • Job Code and Title: 5638-Environmental Assistant

Company Description

Do you love crafting compelling stories and content strategies that change minds and inspire social change? Are you passionate about using marketing as a tool to drive action for a healthier environment? If so, we invite you to use your skills to build a better future for San Francisco.

This is a Position-Based Test conducted in accordance with CSC Rule 111A.

Who We Are - The San Francisco Department of the Environment (SF Environment) advances climate protection and enhances quality of life for all San Franciscans. SF Environment is a department within the City and County of San Francisco, a local government committed to innovation, leadership and collaboration in creating environmental change.  SF Environment is recognized worldwide for its environmental policies and programs, which center on achieving zero waste, reducing toxic chemical hazards, advancing environmental justice, promoting low-carbon transportation modes, expanding clean energy infrastructure, greening our built environment and protecting our urban forest. We’re a passionate, mission-driven team that values credibility , collaboration, impact, innovation and equity. SF Environment is also a great place to work, offering an attractive benefits package that includes healthcare and retirement.

SF Environment Racial Equity Statement  - For over 20 years, SF Environment has worked with San Francisco’s Black, indigenous, and people of color (BIPOC) communities to mitigate environmental burdens, increase accessibility of environmental programs and benefits, engage community members, and improve health outcomes. BIPOC communities are disproportionately exposed to environmental stressors that include air and soil pollution, illegal dumping of toxics and other materials, industrial land uses and transportation impacts. They are more likely to live in housing conditions with limited access to green space and where poor indoor air quality from pests, mold, and the use of toxic products contributes to the prevalence of asthma and other health disparities. They are more likely to be employed in areas with high levels of exposure to toxics. Now, they are the first communities feeling the impacts of climate change, with the fewest resources to respond. SF Environment has a longstanding commitment to the principles of environmental justice, whereby communities most impacted by environmental stressors and climate change are prioritized and the long-time work of community leaders is recognized and supported. We are committed to uplifting the contributions of local environmental leaders of diverse racial backgrounds and ensuring that racial equity is the cornerstone of all of our programs, policies, and services.

Job Description

The Assistant Coordinator, Marketing & Digital Content Strategy supports the strategic development and day-to-day management of creative, goal-aligned content across the Department’s digital communications channels, driving community action and engagement in SF Environment programs and services. You’ll collaborate closely with colleagues, as well as other City and County of San Francisco Departments, community based organizations, stakeholders, and partners, in support of projects and initiatives that drive behavior change in support of a healthier San Francisco. You’ve got the foundational experience and passion to take SF Environment to the next level in our digital marketing strategies— affecting positive change in the everyday behaviors of San Franciscans.

What You’ll Do - The duties specified below are representative of the range of duties assigned to this position and are not intended to be an inclusive list.

Digital Content Strategy & Audience Development

  • Develop and execute an integrated content strategy across SF Environment’s digital communications channels (social media, newsletter, website), under general direction
  • Pitch and execute creative, channel-exclusive digital media content and campaigns that align with departmental goals and connect with the values of San Francisco’s diverse public
  • Maintain editorial calendar and manage daily engagement across SF Environment social channels and e-newsletter
  • Research and execute strategic audience growth strategies to build the Department’s social media and newsletter followings, especially within San Francisco
  • Engage with City social media liaisons and external partners to ensure cross-promotion and amplification of campaigns and initiatives
  • Deliver regular analytics reports that detail channel performance and inform content strategy
  • Evaluate, propose, and launch new prospective digital communications channels and strategies
  • Maintain subject matter expertise in digital communications best practices, audience growth and engagement, and digital storytelling through attendance of periodic workshops, conferences, and related forums

Project Coordination & Program Support

  • Assist in the coordination and management of marketing projects and initiatives, liaising with project managers, colleagues, specialty vendors, and external stakeholders in the execution of project scopes
  • Manage live social media engagement and photography and/or videography needs for special events, workshops, and press conferences
  • Manage or support virtual event logistics and maintain best practices guidance documents
  • Support Web Coordinator and Graphic Designer in the fulfillment of web and print communications, serving as back-up, when needed
  • Manage and respond to all public inquiries received via email, social media, and Department website(s), coordinating with colleagues and other City departments on responses, as appropriate
  • Support budget and invoice tracking and other administrative needs, as directed


  • Salary Range - $78,624 - $95,550 per year
  • Application period open: July 11, 2022
  • Application Deadline: August 1, 2022
  • Recruitment ID: 123419
  • Applicants will receive a confirmation email that their online application has been received in response to every position to which they apply.


Minimum Qualifications

Education - Possession of a baccalaureate degree in public administration, business administration, environmental science, or a closely related field, or a field related to marketing or public outreach (such as marketing, communications, or writing) from an accredited college or university; AND

Experience - One (1) year of professional experience in planning, coordinating, implementing and evaluating environmentally related programs, within the specialty area of marketing; AND

License - Possession of a valid driver's license.

The above minimum qualifications reflect special conditions associated with the position(s) to be filled. They may differ from the standard minimum qualifications associated with this class code.

Desirable Qualifications - The desirable qualifications may be used to select among finalists at the end of the selection process. We don't expect any one candidate to have all the qualifications listed below - please know that you can be a great candidate without all of the below qualifications. If you meet the minimum qualifications and have a mix of the desirable qualifications and a passion for this work – please don’t hesitate to apply and tell us about yourself.

  • Familiarity with San Francisco neighborhoods and supervisorial districts
  • Fluency in Chinese, Spanish or another language commonly spoken in San Francisco
  • Willingness to work occasional weekends, early mornings, or evenings, as needed
  • Familiarity with style guide(s) such as AP, Chicago, and/or Oxford
  • Familiarity with Adobe Creative Suite software
  • An understanding of equity, inclusion and diversity concepts

How to Apply - Applications for City and County of San Francisco jobs are only accepted through an online process. Visit and begin the application process.

  • Select the “I’m Interested” button and follow instructions on the screen

Applicants will receive a confirmation email that their online application has been received in response to every position to which they apply. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

Applicants may be contacted by email about this recruitment and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (,,,,,,,,,,,,,, and

Additional Information

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications. Resumes will not be accepted in lieu of a completed City and County of San Francisco application. Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

Please email Adam Romoslawski, Senior Human Resources Consultant, at [email protected] should you have questions about the application process. For questions regarding the status of your application or the selection process, please refer to the Selection Procedures section.

Selection Procedures - After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following:

Minimum Qualification Supplemental Questionnaire (MQSQ) (Weight: Qualifying) - Candidates will be required to complete a MQSQ as part of the employment application. This MQSQ is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications (MQ) for this position. The MQSQ will be used to evaluate if the applicant possesses the required minimum qualifications

Supplemental Questionnaire Evaluation (Weight: 100%) - Candidates who respond to the MQSQ  will be prompted to complete a Supplemental Questionnaire. In order to advance, candidates must complete the Supplemental Questionnaire and it must be submitted before the provided deadline. The information provided on the Supplemental Questionnaire must be consistent with the information on the application and is subject to verification. Once submitted, applicant responses on the Supplemental Questionnaire cannot be changed. Applicants must achieve a passing score on the Supplemental Questionnaire Evaluation in order to be ranked on the eligible list.

The Supplemental Questionnaire is designed to measure knowledge, skills, and/or abilities in job-related areas as described within this announcement. This includes knowledge of: Microsoft Office Suite and related common office software applications; web content management systems, such as Drupal; CRM and analytic CMS tools such as Google Analytics, SproutSocial, and Constant Contact; quantitative and qualitative data analysis and reporting; skillful writing and editing to persuade and inform; and community-based social marketing and other behavior-change tools. The ability to: manage all key social media platforms, with understanding of associated best practices; support and/or manage marketing projects; be a self-starter with excellent organizational and research skills; collaborate with community and City partners and Department staff to deliver quality programming; work both independently and in a team.

After the eligible list is finalized/adopted, the department may administer additional selection procedures to make a final hiring decision (e.g. interviews, written exercise, etc.). Applicants meeting the Minimum Qualifications are not guaranteed advancement through all steps of the selection process.

Certification - The certification rule for the eligible list resulting from this examination will be Rule of Ten (10) Scores. Additional selection processes may be conducted by the hiring department prior to making final hiring decisions.

Eligible List - A confidential eligible list of applicant names that have passed the civil service examination process will be created, and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be six months, and may be extended with the approval of the Human Resources Director.

To find Departments which use this classification, please see

Additional Information Regarding Employment with the City and County of San Francisco:

Terms of Announcement and Appeal Rights:

Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

All your information will be kept confidential according to EEO guidelines.

CONDITION OF EMPLOYMENT:  All City and County of San Francisco employees are required to be fully vaccinated against COVID-19 as a condition of employment. Someone is fully vaccinated when 14 days have passed since they received the final dose of a two-shot vaccine or a dose of a one-shot vaccine. Any new hire must present proof of full vaccination status to be appointed. Any new hire who will be routinely assigned or occasionally enter High-Risk Settings, must provide proof of having received a COVID-19 booster vaccine by March 1, 2022, or once eligible.

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.