Online Advertising Specialist

  • Orlando, FL
  • Full-time

Company Description

Here at Cinq Recruitment we believe in finding the right fit, for you and our clients. We are seeking a highly experienced Paid Search Manager or Online Advertising Specialist to manage and grow our PPC, Display, and social advertising channels. A critical part of our Demand Generation team in the Marketing Department, this position has lots of growth potential. The ideal candidate will have experience driving traffic for Lead Generation and Online Sales using multiple channels. This person should be extremely organized, detail oriented, and obsessed with tracking and reporting on results. The right person should always be looking for ways to scale out and grow high converting traffic. The ideal candidate will have experience managing media spends of $200,000 or more per month and managing a team. The perfect candidate will be a numbers oriented team player and be comfortable utilizing the resources of the 27 person Marketing Department which includes media buyers, copywriters, designers, funnel optimization specialists, product managers, and more.  Only seeking Digital Advertising Candidates


(WORK MUST BE DONE ONSITE)

Job Description

Responsibilities

  • Manage PPC, Display, and Paid Social Media plans including budgeting, execution, reporting and optimization.
  • Analyze metrics, produce campaign effectiveness reports and implement optimization strategies to improve performance
  • Research new opportunities to grow traffic and increase conversions
  • Maintain accurate budget control and flow of media activity
  • Establish and foster professional, productive rapport with media/platform vendors
  • Track and report digital ad performance including reach, frequency and conversions
  • Work closely with copywriters to write and test compelling ad copy that converts
  • Work closely with design team to create effective ads, funnels, and landing pages.
  • Work closely with the product team to refine product offers to increase conversions and rebills
  • Stay on top of industry standards, new media programs/opportunities and advise on new ways to reach targets

Qualifications

Must have experience:

  • 5+ years in Advertising Google Adwords
  • Experience in PPC (pay per click)
  • 5+ years in Advertising Facebook
  • Minimum of monthly advertising spend of $75k-$100k (Preferably $100k+)
  • Advertising for digital sales to sell a product (at least 3 years)
  • Advertising for lead generation
  • Financial capacity experience is a plus

Desired Skills & Experience

  • 5+ years of experience with display & social advertising and retargeting managing budgets of at least $50,000 per month or more.
  • 5+ years of experience with PPC advertising managing budgets of at least $50,000 per month or more
  • 2+ years’ experience using or managing a DMP or DSP
  • 2+ years of media planning experience
  • Capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines
  • Excellent written and verbal communication skills
  • Excellent research skills
  • Expert level in Excel or Google Sheets
  • Moderate to Advanced level in Salesforce.com


Pay Rate: $ $75,000


Additional Information

All your information will be kept confidential according to EEO guidelines.