Marketing Manager, CRM Engagement - SCENE
- 100 Yonge St, Toronto, ON M5C 2W1, Canada
Life at Cineplex:
Cineplex is synonymous with entertainment. Known as Canada’s largest and most innovative film exhibitor, we’re so much more than movies - operating The Rec Room, Canada’s favourite destination for ‘Eats & Entertainment’ and Playdium, specially designed for teens and families.
At Cineplex, change and disruption are nothing new. Infusing innovation into everything we do has fueled our evolution as a fully-integrated, diversified and growing organization with exciting career opportunities in our locations and corporate functions. Grow with us, and explore roles in operations, food services, hospitality, digital commerce (CineplexStore.com), digital (Cineplex Digital Media) and cinema media (Cineplex Media), consumer loyalty (SCENE), finance, human resources, technology, amusement solutions (Player One Amusement Group), and more.
Proudly recognized as having one of the country’s Most Admired Corporate Cultures, we rally behind our values of Teamwork, Innovation and Excellence.
We are creative, curious and love thinking big. The next evolution of Cineplex starts here, with you.
Learn more about our businesses through the links below.
Inclusion & Diversity:
Cineplex is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.
The Marketing Manager, CRM Engagement is responsible for leading all marketing initiatives that drive SCENE program engagement during the SCENE member’s lifecycle from initial onboarding to retention and reactivation. The Marketing Manager is also responsible for developing campaigns and identifying opportunities to evolve capabilities within the marketing tech stack and advocating for those changes. In the day-to-day life as Marketing Manager, CRM you will work closely with internal teams including data and analytics, brand, partnerships and operations to develop strategies and identify needs or gaps. From there you will team up with agency partners to build the creative, get the necessary approvals, build the campaign or journey and execute it. Once the campaign or journey is complete, it will be the Marketing Managers responsibility to develop a post-mortem analysis, share the key learnings with the greater team, and make recommendations on future opportunities.
What You Will Be Doing:
Develop customer journeys, triggers and experiences from start to finish to create a positive and engaging customer experience Throughout the process identify opportunities to automate marketing processes and find efficiencies.
Work closely with the partnerships and brand marketing team to develop and implement strategic campaigns that provide personalized content to targeted segments and deliver against partner and program Key Performance Indicators (KPI’s
Participate in the planning process to ensure that lead times, resources and channels support availability
Track campaign results and develop insights to improve marketing effectiveness and program returns over time
Manage the engagement marketing budget and planning for all mid-funnel marketing activities related to the SCENE program
Collaborate with external agencies to develop and manage project delivery plans and milestones
What You Need:
- Post-secondary education in marketing
- 3+ years experience creating customer marketing plans (CRM)
- 3+ years managing targeted marketing campaigns
- Experience planning and managing marketing budgets
- Proven experience with Customer Relationship Management (CRM)
- Proven experience in Strategic Marketing Campaign development
- Proven experience in the execution of marketing campaigns using a variety of tactics including email, SMS, push notifications and social media
- Intermediate to advanced excel skills
Who You Are:
Experience planning and managing marketing budgets
Customer Relationship Management (CRM)
Strategic Marketing Campaign development
Execution of marketing campaigns using a variety of tactics including email, SMS, push notifications and social media
Advanced PowerPoint and presentation skills
Demonstrated Google analytics reports and dashboards
Knowledge of Tableau reporting and dashboard
Intermediate to advanced excel skills
What Sets You Apart:
- Experience related to loyalty or a strong understanding of loyalty
- Salesforce certification
- Experience with agency management
Cineplex is committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at [email protected].
Interested applicants, please apply today.
While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.
No Agency Calls Please