Marketing Specialist

  • 1303 Yonge St, Toronto, ON M4T 2Y9, Canada
  • Employees can work remotely
  • Full-time

Company Description

Life at Cineplex:

Cineplex is synonymous with entertainment. Known as Canada’s largest and most innovative film exhibitor, we’re so much more than movies - operating The Rec Room, Canada’s favourite destination for ‘Eats & Entertainment’ and Playdium, specially designed for teens and families.

At Cineplex, change and disruption are nothing new. Infusing innovation into everything we do has fueled our evolution as a fully-integrated, diversified and growing organization with exciting career opportunities in our locations and corporate functions. Grow with us, and explore roles in operations, food services, hospitality, digital commerce (CineplexStore.com), digital (Cineplex Digital Media) and cinema media (Cineplex Media), consumer loyalty (SCENE), finance, human resources, technology, amusement solutions (Player One Amusement Group), and more.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, we rally behind our values of Teamwork, Innovation and Excellence. 

We are creative, curious and love thinking big. The next evolution of Cineplex starts here, with you. 

Learn more about our businesses through the links below. 

Cineplex | Cineplex Digital Media |  | Cineplex Media | Cineplex Store | Player One Amusement Group | Playdium | The Rec Room | SCENE 

Inclusion & Diversity:

Cineplex is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable. 

Job Description

This is a new opportunity for a multi-faceted B2B marketer to apply their toolkit of skills to help drive best practices for digital, product and event marketing.

CDM (Cineplex Digital Media) is a digital experience agency that helps brands make their in-store impressions worth more, by meaningfully connecting them with their consumers and driving revenue through end-to-end digital signage solutions; we partner with some of the most recognizable global brands, in verticals ranging from QSR and FI to Retail and DOOH media.

We’re looking for an energetic and digitally-savvy Marketing Specialist, reporting directly to the Director, Integrated Marketing. You are a data and results-driven B2B professional who can passionately implement day-to-day omni-channel marketing best practices, including content creation, copywriting, email marketing, SEO, SEM, PR, social media, website KPI reporting and the coordination of special event branding & logistics.

PS – you get to watch movies at Cineplex for free :)

This position is based in Toronto or Waterloo and will include some travel between offices as needed.

What You Will Be Doing: 

  •  Digital Marketing

  • Manage company’s social media profiles and presence (incl. LinkedIn, Twitter)

  • Plan social media calendar to create shareable content celebrating our solutions, partners and employees

  • Explore new ways to engage our target buyers on social networks to drive consistent, relevant traffic and leads

  • Create dynamic website landing pages and formulate SEO, SEM plan to drive web traffic and optimize paid digital.

  • Track and report social campaign and web metrics on a weekly/ monthly basis. Assess against goals (ROI and KPIs)

  • Work closely with internal stakeholders to identify social media engagement opportunities

  • Communications, Partnerships & Events

  • Passionately write engaging communications (internal & external)

  • Prepare creative and persuasive copy to promote our business / solutions to prospects, customers and influencers

  • Create brand materials and content assets, such as email drip campaigns, case studies etc.

  • Plan and execute internal events such as quarterly business updates and company culture initiatives

  • Support senior marketing team members with brand partnership initiatives such as conferences & tradeshows (virtual or in-person where appropriate), podcasts, sponsorships and interviews

  • Product & Brand Support

  • Assist senior marketing team members during the creation of product marketing assets with Product Managers, Innovation Leads and other internal stakeholders

  • Ensure brand guidelines are met / development of assets, promotional materials, event related collateral

     

 

Qualifications

What You Need:

  •  3-5 years of B2B marketing experience with a focus on digital marketing and written communications
  • 1-3 years of SEO and SEM best practices/strategies from planning to execution
  • Proficiency in LinkedIn capabilities (incl microtargeting, LI Navigator) and Facebook Ads.
  • Copywriting (particularly the ability to merge sales copy with powerful storytelling)
  • Proficiency in Google Analytics and experience managing website CMS (e.g. Agility)
  • Understanding of demand generation (MQL, SQL) and account-based marketing (ABM)
  • Superior analytical skills and ability to generate campaign insights and data
  • Degree or extensive experience in Marketing, Business Analytics, Advertising, or related experience
  • Experience with Microsoft Dynamics and Hubspot is an asset
  • Experience working with paid media agencies and influencers is an asset

 

Additional Information

Interested applicants, please apply today.

While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.

No Agency Calls Please

LANG: EN

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