Marketing Assistant

  • Full-time

Company Description

Chiquita is a leading global company with 20,000 employees across 30 countries. We are passionate about our nutritious, high-quality, energy-rich and value-added bananas.

Chiquita's products are sold in nearly 70 countries around the world. Chiquita Brands International grows, procures, markets and sells bananas and other fresh fruits under the Chiquita brand and other names.

Job Description

We are looking for a driven, creative, passionate and result oriented Marketing Assistant to join our Italian team. In this role you will be to help develop and implement effective brand-building strategies, supporting the local team to execute and report on campaign results. An analytical mind and good communication skills are also required.

The position will be based in Milan and you will belong to the local Italian team working closely with Sales, local agency partners and Marketing Headquarter to meet corporate business targets.

Main Responsibilities

The purpose of this role is to assist the Italian Marketing Manager to implement local marketing tools to strengthen the brand and activate consumers to sell more Chiquita bananas.

  • Meet with stakeholders to define brand objectives and strategies
  • Coordinate with Marketing Manager in developing marketing plan and budget
  • Present and execute creative ideas for marketing activities
  • Support develop and optimize marketing campaigns (Advertising & Promotions)
  • Set and implement social media campaigns as community manager for local pages (providing translations, engaging text, monitoring and reporting on feedback and online reviews)
  • Cooperate with sales in the development of customer relationship programs and criteria to achieve sales goals.
  • Conduct local trade shows to promote brand among trade partners and customers.
  • Supporting sales and other teams on specific marketing projects
  • Prepare reports on brand performance and sales

Qualifications

  • Good communication skills / some copywriting skills: able to write articles, blogs, newsletters, etc. both in Italian and English language.
  • BSc/BA in Marketing, Communication, Business or related field; Master’s/MBA is a plus
  • 3 years of experience in similar roles
  • Italian and English fluent