Marketing Manager

  • Full-time

Company Description

Checkpoint Systems, a division of CCL Industries, is a global leader in merchandise availability solutions for B2B and B2C retailers, encompassing loss prevention, merchandise visibility and IoT product ecosystems that work in concert to drive profitability and enhance the customer experience. Checkpoint Systems provides end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Our intelligent retail solutions are built upon 50 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, software, cloud-based SaaS, and customizable labeling and EAS antennas capabilities, to brand, secure and track merchandise from source to shelf.  Our customers include many of today’s top brick and click retailers, offering an array of customizable solutions for Drug, Supermarket, Apparel, Electronics, General Merchandise and Big Box stores.  Global headquarters is located in Thorofare, NJ, and features a state-of-the-art Customer Experience Center, showcasing Intelligent Retail Store solutions.

Checkpoint Systems operates in every major geographic market and employs over 4,000 people worldwide. We offer a competitive compensation package and comprehensive benefits package that includes life, health, dental and vision, 401(k), flexible spending accounts and tuition reimbursement. We care about our people as they are the key to our success. We also provide an open and friendly work environment where we empower people with opportunities to collaborate with global teams, launch innovative products, and grow professionally with a dynamic organization.  

EEO AAP Employer/Vet/Disabled 
Drug Free Workplace

Job Description

We are seeking a Product Marketing Manager to focus on our ICS business line including Electronic Article Surveillance, RF and RFID labels, and Software. Owning the development of value propositions, product messaging, core content, and go-to-market strategies. The Marketing Manager will take part in planning the company's booths at tradeshows. He/She will be tasked with the daily support of outreach activities, email marketing campaigns, social media and brand awareness initiatives, helping keep track of timelines of marketing initiatives, key partnership deliverables and assisting with day-to-day marketing operations.

Job Duties

  • Work closely with the VP Sales and Marketing ICS NA as the point person to develop and execute marketing strategies that increase awareness, conversion and lead gen through a range of techniques including advertising, targeted emails, etc.
  • Work with global product marketing manager on new product launches and develop regional marketing material
  • Lead and be accountable for the vision, strategy and results of positioning and campaigns, harmonizing a clear brand message across all channels, online and off.
  • Write effective, compelling, and optimized content for our website and social posts, as well as create the design and layout of print and digital marketing materials including e-blasts, print ads, banner ads, flyers, brochures, PPT presentations, emails, and trade show displays. 
  • Understand the Checkpoint’s RFID brand identity, and help the Sales teams to fully realize and convey this identity in marketing & outreach materials
  • Assist with trade show and event content and deliverables.
  • Gather and analyze customer insight.

Qualifications

Education

  • Bachelor's degree in Marketing, or equivalent practical experience

Experience

  • Background in technology-based solutions for retailers, brand owners, and supply chain
  • Experience bringing new products and services to the market
  • Experience in crafting marketing strategies and executing marketing campaigns

Knowledge, Skills & Abilities

  • Outstanding and proven communication and organizational skills with a focus on project management and follow-up
  • Hands-on and results-oriented: you’ll own many projects from start to finish
  • Ability to work independently after receiving information on deliverables
  • A can-do attitude and ability to multitask
  • Ability to thrive in an environment where your co-workers may be remote
  • Strong presentation skills
  • Exceptional writing skills
  • Ability and willingness to travel (5%)
  • Flexibility to work outside of standard working hours as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.