ONLINE SALES MANAGER
- 7 Rue Meyerbeer, 75009 Paris, France
Founded in 1726 by Vivant Micault, secretary to King Louis XV, Château de Pommard remains one of the most iconic and visited wine estates in Burgundy. Clos Marey-Monge, at the heart of the domain, has been producing one of the greatest expressions of Pinot Noir for more than two millennia. The 20-hectare clay and limestone rich terroir make it the largest and most interesting monopole in the Côte d’Or. In July 2015, UNESCO declared the clos a world heritage protected Climat of Burgundy. The Carabello-Baum family of San Francisco purchased the domain in 2014 and became just the fifth family to guide the estate in almost 300 years. The family has transformed the estate into the ultimate wine education destination where anyone can experience the phenomenon that is Burgundy.
Château de Pommard is a place to fall in love with life.
Our rapidly expanding wine business needs an innovative Online SalesManager to join our team and manage our emerging E-commerce business. We are looking for someone with extensive experience in growing online sales for premium consumer brands in the United States, Asia, and Europe.
The ideal candidate will be an expert in direct to consumer E-commerce sales and marketing and understand how to scale demand generation in a multi-channel world where data-driven insights are essential catalysts to growth. In this role, you will own our global e-commerce business strategy and manage all elements of the online customer journey to maximize conversion to sale across our product range.
The right candidate must be both analytical and creative, with extensive knowledge and experience in online sales, business development, campaign execution, marketing automation, data management, user experience, and product marketing.
Specifically, you will be expected to:
- Translate business objectives into an annual e-commerce business strategies and objectives to achieve web traffic, lead generation, new customer acquisition and online sales goals in our core markets.
Own and manage the online customer shopping experience, ensuring products and content are accurate, up to date and driving business results.
Lead the development, implementation, and evaluation of compelling digital campaigns to drive qualified website traffic that converts into leads and online sales.
Manage paid and organic digital marketing channels (SEO, SEM, Display, Social, and Email) to achieve goals against a target ROI.
Employ a data-driven approach to planning, budgeting and analyzing campaign KPI’s across each channel and geography in support of annual, quarterly and monthly business goals.
Report regularly to the Marketing team and executive team on key performance indicators (KPIs).
Independently set up and manage Google Analytics for daily monitoring of website performance to monitor KPI's and make recommendations for testing and improvements.
The following skills and expertise are required:
Outstanding written and verbal communication skills in both French and English.
University degree in Business, Marketing, Communications or Engineering. An MBA is highly desired.
At least 5+ years of professional work experience in an E-commerce Marketing role, agency or in-house with a dynamic brand.
Extensive applied knowledge across core digital channels: SEO, SEM, display, email, social and remarketing.
Knowledge and experience in utilizing Marketing Automation to drive business results.
International professional experience in the United States, Europe, and Asian markets.
Hands on experience with CRM and digital marketing tools including Salesforce, Marketing Cloud, Google Analytics, Google Adwords and Facebook Business.
Outstanding data management and analytical skills, adept at setting up and E-commerce reporting and analyzing digital campaign performance.
Exceptional Technical skills and a practical knowledge of web technologies (HTML, SEO, CSS etc.) and CMS.
We always look for these traits in new team members:
Smart: possess the intellect needed to participate as part of our team
Spirited: has boundless energy and passion for the position and life
Confident: bring a can-do attitude and sense of assurance to get the job done
Open Minded: are open to alternative approaches and types of people
Fun: someone whom people want to share a bottle of wine with