Head of Activation

  • Full-time

Job Description

  • Develop and oversee activation plans, including events and offline promotions, ensuring alignment with the brand-communication, marketing strategy, and campaign objectives.
  • Collaborate with internal teams and external partners to execute structured in-store branding initiatives that enhance brand visibility.
  • Lead sponsorships and events, ensuring all campaigns align with the company’s business metrics and strategic goals.
  • Lead building and acquiring new partnerships, create the partnership business proposal, and propose also measure business impact to higher management and stakeholders.
  • Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.
  • Plan and execute standardized offline channel experiences, maintaining brand consistency across various touchpoints such as billboards, banners, leaflets, booths, and uniforms to maximize in-store conversions and customer loyalty.
  • Monitor and analyse campaign performance, identifying areas for improvement and providing ROI reports to demonstrate the effectiveness of activation efforts.
  • Manage the activation budget, ensuring optimal resource allocation and cost efficiency.
  • Oversee the production and distribution of marketing materials to support brand initiatives.
  • Develop and implement standard operating procedures (SOPs) to ensure consistent execution and compliance.
  • Create and supervise in-store POP merchandising, ensuring effective placement and execution.

Qualifications

  • 8+ years of experience in marketing, with a focus on offline events, branding, marketing communication, and marketing materials management.
  • A background in fintech is a plus.
  • Proficient in English.
  • Skilled in creating documents, tables, and presentations.
  • Experienced in leading a team.
  • Strong communication skills.
  • Capable of preparing high-level reports.
  • Strategic in planning and analysis.
  • Experienced in budgeting.
I'm interested