Digital Marketing Analyst

  • Full-time

Company Description

Indodana (PT Artha Dana Teknologi) is a OJK-licensed financial technology company that operates a credit marketplace for peer-to-peer loans. Our mission is to achieve financial inclusion by enabling lenders to provide loans to the 100 million underbanked Indonesians.

Leveraging sophisticated big data and artificial intelligence technologies, we connect hundreds of lenders with creditworthy borrowers every day. Our team has combined over 25 years of experience in world class financials, technology and payment companies, such as SoFi, LendingClub, Microsoft, Google, Bank Permata, and DOKU. Together, we are working hard to provide our borrowers with accessible loans and our investors with attractive returns.

Job Description

  • Manage and optimize various owned media marketing channel (newsletter, app push, etc)
  • Track and optimize all digital marketing metrics
  • Monitor, evaluate, and analyze marketing data to uncover actionable insights and drive marketing decisions.
  • Identify trends and actively conduct research and experiments to improve overall campaign performance.
  • Run A/B tests and analyze results
  • Coordinates with internal team and external digital marketing vendors to ensure the expectations are delivered as well as continuous improvement

Qualifications

  • A bachelor’s degree from reputable universities
  • One year of experience in Digital Marketing is a plus, fresh graduates with relevant experience are welcome to apply
  • Good sense of creativity
  • Strong analytical skills with a proven history of translating business data into actionable marketing decisions
  • Proficient in data analysis and reporting tools i.e. Microsoft Excel, Google Sheet, etc.
  • Eager to work in a creative and collaborative environment