Communications Lead - UX Platform Program

  • Full-time

Company Description

Central 1 wants to be the national choice for financial, digital banking, and payment solutions in Canada. Our unique place in the financial services industry enables us to power progress for more than 300 financial institutions from coast to coast to coast. Central 1 has created a collaborative work environment made up of curious and courageous employees passionate about finding the right way forward for clients. 

It’s important we succeed, because the banking industry is one where disruption rules and old ways of doing business are quickly becoming a thing of the past. Central 1 is here to keep Canada’s financial marketplace diversified, support Canadians who want a choice when it comes to banking, and do good for the communities we serve.

    Job Description

    The purpose of this role is to develop and implement a range of Central 1’s client-focused communication activities through proactive, organized, reliable and coordinated communications which improve member satisfaction, revenue channels   while strengthening Central 1’s overall organizational reputation.

    The individual in this role will initiate and implement specific communications projects that support Central 1’s strategic and business plan, support relationship management with member credit unions, provide counsel and guidance to the larger External Communications team, provide project support to both internal Central 1 departments and credit union clients. The primary focus initially will be on the UX Platform program – an enterprise level change initiative.   

    SPECIFIC ACCOUNTABILITIES:

    • Develop, implement and manage best-in-class client-focused strategies, key messages, tactics, metrics that enhance engagement, increase profile of both Central 1 and its member credit unions, and drive business priorities and strategic objectives
    • Lead specific external communications projects and strategic planning projects as part of the larger communications team, and in terms of individual credit union engagement (fee for service contracts) or key corporate initiatives.
    • Work with clients and internal teams to increase knowledge, awareness and membership in the credit union system
    • Develop and maintain knowledge of communications best practices and adopt for use when appropriate
    • Lead the crisis communications plan and processes to ensure effective and efficient response to potential issues
    • Support Central 1’s community relations program  
    • Assist with the management of client-facing events
    • Take a leadership role to identify issues with communications processes and making improvements
    • Develop and maintain communications materials, including positioning statements and messaging, executive overviews, press releases, memos, updates, summaries, templates, scripts, website content, etc.
    • Act as a liason between internal and external communications for matters relating to the UXPP program specifically
    • Maintain up-to-date knowledge of Central 1 products and services
    • Perform other duties as required to deliver exceptional service and to support Central 1’s business and strategic goals

     

    Qualifications

    A university degree in Communications or Public Relations or other related discipline, or equivalent combination of education and experience. A minimum of six years communications experience, including at least three years in client-facing strategic communications, preferably at an agency or within a corporate environment as part of a communications team. Demonstrated experience with strategic communications planning for complex organizations with multiple stakeholders is essential.

    Ability to develop and implement strategic communications plans that support business objectives, set and meet clear directions, expectations and deadlines, remain focused on objectives, build excellent relationships, take ownership of performance and results, and foster a sense of urgency and dedication to meeting goals. Ability to think strategically and identify opportunities to improve communications with Central 1’s members and the industry and bridge identified gaps.

    REQUIRED SKILLS:

     

    • Highly developed analytical, problem solving, planning, organizational and change management skills. Ability to communicate effectively both orally and in writing, manage issues and adapt easily to changing priorities and business needs. Excellent customer service, client management and leadership skills. Strong business acumen.
       
    • Proven critical thinking and decision making skills as the scope is broad and the potential for major impact to reputation is extensive.
       
    • Ability to meet deadlines in a fast-paced work environment.
       
    • Excellent writing including ability to target communications to different audiences to fulfil specific purposes for a variety of B2B and B2C audiences
       
    • Exceptional awareness and use of social media tools and metrics including: Twitter, Facebook, Instagram, YouTube and Hootsuite
       
    • Working knowledge of, and experience with, web back-end systems such as HTML, WordPress, Constant Contact, and good working knowledge of MS Office Suite and Photoshop
       

    Additional Information

    As much as we believe in working hard, we also believe in personal growth and taking time for ourselves. Accordingly, our total rewards philosophy amounts to one of the best compensation and benefits packages in the industry – from performance-based incentives and extended benefits, to training and education reimbursements and ample vacation time.

    Central 1 is committed to diversity and inclusion. If you have a request for an accommodation, we will work with you to meet your needs.

    *Unsolicited resumes from vendors will not be accepted for this or any position at Central 1*