Engagement Marketing Manager
- Full-time
Company Description
Welcome to Casebook PBC, where our software transforms lives. We're on a mission to enhance community well-being through innovative, evidence-based technology. Our cloud-native SaaS solutions, designed to support those who make a difference, have garnered awards and recognition. At Casebook PBC, we're shaping the future of human services, and there's no better time to be a part of it.
Job Description
Are you fueled by the power of relationships and driven to guide potential customers on their journey? As our Engagement Marketing Manager, you'll be at the forefront of our mid-funnel activities and support lead generation initiatives. From orchestrating captivating webinars and igniting authentic conversations on social media to forging impactful partnerships, this role is your canvas to create meaningful connections.
Your Role
As the Engagement Marketing Manager, you'll be responsible for:
Marketing Webinars Maestro:
- Craft engaging programs with existing or fresh content, orchestrate event campaigns, educate prospective customers, and fuel sales leads.
- Strategize, coordinate, and execute captivating webinars, curate relevant topics, recruit influential speakers, and ensure seamless delivery.
Mastermind of Organic Social Media:
- Be the guardian of our social presence, engaging daily with our audience and directing organic traffic to our website.
- Craft and schedule compelling posts, engage with comments, monitor our brand's voice, and measure performance metrics.
Partnership and Referral Marketing Architect:
- Harness and cultivate external and internal relationships to yield a bounty of potential customer leads.
- Identify promising partners, establish a referral program, monitor its effectiveness, and cultivate lasting partner relationships.
Content and Email Marketing Collaborator:
- Collaborate on content and email campaigns to nurture leads and steer them closer to conversion.
- Work alongside the content team, provide mid-funnel insights, and contribute to email campaign creation and execution.
Conference and Field Marketing Support:
- Collaborate with the sales team in providing marketing support to field events
- Manage marketing campaigns or assigned channels related to field events
Qualifications
You're the perfect match if you bring:
- 3-7 years of experience in engagement marketing or a related field.
- Experience with human services, nonprofit, government, education as a practitioner or marketer
- A proven track record in nurturing leads through mid-funnel activities to conversion.
- Expertise in crafting and executing successful webinars and digital engagement campaigns.
- Prior experience in managing organic social media and crafting winning strategies.
- Proficiency in Hubspot CRM and other marketing software.
- Demonstrated ability to build and nurture partnerships and referral programs.
- Outstanding verbal and written communication skills.
- Ability to work remotely
Bonus points if you have:
- Experience marketing to human services organizations
- Expertise in B2B SaaS marketing.
- Skills in coordinating trade show and event logistics, promotional materials, and post-event follow-ups.
- Revolutionary Ops (Rev Ops) experience, including workflow development and management in Hubspot and other sales tools.
Salary Range
Additional Information
Salary Range: $80,000 - $95,000 annually
Location: US -Remote
Join the Movement
At Casebook PBC, we're more than just a software company—we're changemakers. If you're ready to impact lives, nurture relationships, and lead the charge in engagement marketing, we want to hear from you. Join us in empowering communities and shaping the future of human services. Your journey starts here.
Casebook PBC is also an equal opportunity employer.At Casebook PBC, we appreciate the value of diversity, and strive to create and support a workforce representative of the population we serve.Casebook PBC is committed to creating an inclusive and respectful environment for all employees, and does not discriminate on the basis of race, color, religion, sex, gender expression and identity, national origin, political affiliation, sexual orientation, sexual and reproductive health decisions, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or any other non-merit factor.
Location: Remote
Culture and Benefits Summary: Casebook PBC is proud to be a certified Great Place to Work: https://www.greatplacetowork.com/certified-company/7015438