Product Marketing Manager

  • Full-time

Company Description

Welcome to Casebook PBC, where our software transforms lives. We're on a mission to enhance community well-being through innovative, evidence-based technology. Our cloud-native SaaS solutions, designed to support those who make a difference, have garnered awards and recognition. At Casebook PBC, we're shaping the future of human services, and there's no better time to be a part of it.

Job Description

Salary range: $80-130K base per year

Location: Casebook is a remote-only company, and you are welcome to work from anywhere in the continental United States! Must live in the US. 

The person in this role is responsible for telling the story of our software products to the market, understanding our value proposition and turning information about new features and improvements into compelling narratives and messages for customers, prospects, and internal teams (Customer Experience, Revenue, Product, Corporate, investors, and board). 

The person will also add capabilities for Casebook internal administrators so they may support the customer subscription lifecycle. 

What You’ll Do:

  • Work with product managers to define goals and metrics for feature and improvement launches.
  • Partner internally and externally to conduct the customer research and competitive analyses.
  • Work with product managers to refine product positioning based on customer research and product vision
  • Manage and lead go-to market messaging for new product features and improvements, interfacing with product managers, marketing, and customer experience team to define and design appropriate materials and distribution at launch time.
  • Develop in-depth knowledge of consumer needs, key category trends, and competitive landscape to influence product roadmap recommendations & decisions
  • Work closely with product managers and designers in the early stages of development to shape the direction of the overall platform and the individual features and functionality
  • Manage the development of product positioning, naming, and messaging strategy
  • Work cross-teams to develop experiences and use-cases within the platform that solve known consumer needs.
  • Write briefs and review creative assets to make sure your positioning and messaging strategy comes to life consistently in the real world.
  • In partnership with the customer experience team, develop product release notes, training materials (written, visual, and video), and webinars materials to evangelize use of new features and improvements.
  • In partnership with the marketing team, develop use cases, whitepapers, and other materials to tell the story of our features and improvements externally and internally. 
  • Refine product messaging across all stages of the customer journey.
  • Manage and execute product launches and announcements.
  • Help with messaging to drive awareness of the product in the market.
  • Act as a product resource for customers and teammates.
  • Work with the customer experience team to uncover opportunities to improve product adoption.
  • Conduct market analysis to define how features and improvements stack up against the competition and fit into the overall human services landscape. 
  • Develop a deep knowledge of our customers to help inform product messaging and feature prioritization.
  • Maintain regular competitive analysis documentation for internal and external usage.
  • Develop a comprehensive business case for new applications, integrations, features and functionality to advance customers business needs and to give Casebook marketplace advantages. 
  • Interface with the marketing team to ensure messages and narratives are delivered to the appropriate parties and in line with corporate branding standards.


What You’ve Got:

  • Exceptional story-telling skills, with the ability to convey how complex features or product improvement help customers and prospects achieve their goals, making their lives better.
  • Effective written and verbal communication skills, allowing them to go beyond bullet-points and technical specification to get to the emotional components of the product that improve customers and prospects lives.
  • Deep interpersonal and empathy skills, allowing them to connect with internal and external stakeholders, listen to their input, balance feedback, and synthesize communication into a cohesive whole.
  • Strong quantitative and qualitative analysis skills to help product managers develop and monitor appropriate targets relating to how the product quantitatively improves customers’ intended goals.
  • Experience in human-services, non-profit, or government technology, to more easily connect to our existing stakeholders.
  • Ability to travel up to 20% of time

Additional Information

Join the Movement

At Casebook PBC, we're more than just a software company—we're changemakers. If you're ready to impact lives, nurture relationships, and lead the charge in engagement marketing, we want to hear from you. Join us in empowering communities and shaping the future of human services. Your journey starts here.

Casebook PBC is also an equal opportunity employer.At Casebook PBC, we appreciate the value of diversity, and strive to create and support a workforce representative of the population we serve.Casebook PBC is committed to creating an inclusive and respectful environment for all employees, and does not discriminate on the basis of race, color, religion, sex, gender expression and identity, national origin, political affiliation, sexual orientation, sexual and reproductive health decisions, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or any other non-merit factor. 

Location: Remote

Culture and Benefits Summary:  Casebook PBC is proud to be a certified Great Place to Work:

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