Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

We are seeking a high-caliber, data-obsessed Growth Lead to spearhead our App and Platform expansion. In this pivotal role, you will operate at the intersection of Marketing, SEO, Product, and Data.

You are not just a numbers-driven marketer. You are a strategic growth leader who decodes user behavior to design scalable growth loops. You will lead a team of specialists to optimize the entire funnel, from high-intent acquisition to long-term retention.

This role is ideal for someone who enjoys solving complex user friction points and driving measurable growth through rapid experimentation and cross-functional collaboration.

1. Key Responsibilities

Growth Strategy & Ownership:

• Acquisition & Activation: Own the strategy and performance of App Acquisition and User Activation, ensuring both volume growth and high-intent user quality. Optimize key metrics, including CAC, activation rate, and Time-to-Value, to drive sustainable user growth.

• Performance Marketing: Translate growth objectives into structured performance marketing strategies. Oversee digital budget allocation and manage multi-million-dollar investments across channels, including Google, Meta, TikTok, and programmatic platforms, driving growth across key verticals such as Vehicles, Properties, Jobs, and emerging categories.

• Lifecycle & Retention: Own the end-to-end lifecycle strategy to drive user engagement and long-term retention. Orchestrate owned channels (Push, In-app, SMS/ZNS) with advanced segmentation to deliver personalized journeys. Partner with Product and Tech teams to design and optimize growth engines, including gamification systems, referral programs, and reward mechanisms, to create sustainable growth loops.

• Growth Experimentation: Establish and lead a high-velocity experimentation framework (A/B testing, multivariate testing) to continuously optimize conversion rates across acquisition, product experience, and lifecycle touchpoints. Maintain a structured experimentation backlog and drive rapid testing across product features, creatives, and CRM journeys.

• Data Analytics: Leverage data analysis, SQL, and performance dashboards to identify growth opportunities, diagnose funnel friction points, and guide high-impact optimization initiatives.

Cross-Functional Collaboration & OKR Alignment:

• Act as the strategic bridge between Brand, SEO, Category, Product, and Tech teams to ensure alignment between growth strategy, product development, and market execution.

• Collaborate with category teams to develop tailored acquisition and retention playbooks that drive high-value transaction behaviors across key verticals.

• Partner with Product and Tech teams to prioritize growth initiatives within the product roadmap, ensuring new features incorporate scalable growth mechanics.

• Drive alignment on growth-related OKRs and ensure resources are allocated to the highest-impact initiatives while effectively managing stakeholder expectations.

• Collaborate with Tech and Data teams to standardize tracking frameworks, including tagging structures, event taxonomy, and custom event implementation.

Team Leadership & Capability Development:

• Lead, mentor, and develop a team of Growth and Digital Marketing Specialists, setting clear KPIs and ensuring strong execution across campaigns and growth initiatives.

• Foster a data-driven culture by guiding the team in structured experimentation, analytical thinking, and continuous optimization.

• Provide strategic oversight of campaign execution. While not required to execute campaigns directly, maintain the expertise to review, audit, and challenge tactical decisions to ensure high-quality execution.

2. Qualifications

Experience & Background:

• 4-6 years of hands-on experience in Digital/Growth Marketing, with at least 1-2 years in a leadership/ people management role.

• Experience working in high-scale digital platforms with a strong understanding of user behavior in two-sided marketplaces or high-frequency digital ecosystems.

• Experience in the following environments is highly preferred:

  • Classifieds platforms with high-value transaction behaviors.

  • E-commerce with a heavy focus on conversion optimization and lifecycle growth.

  • Super Apps with deep expertise in UAC-driven acquisition and retention systems.

• Experience collaborating with Product and Engineering teams to design growth features, experiments, and scalable growth loops

Technical & Analytical Skills:

• Strong analytical mindset with the ability to interpret performance metrics and translate complex data into actionable insights using tools such as SQL, Looker Studio, Tableau, Power BI, and advanced Google Sheets

• Strong understanding of app growth mechanics and paid acquisition ecosystems, including App Store ranking algorithms, Google UAC systems, Meta Advantage+, and retargeting frameworks

• Familiarity with privacy-centric measurement frameworks such as SKAdNetwork (SKAN), GA4, and Mobile Measurement Partners (MMPs)

• Hands-on experience with CRM and lifecycle MKT platforms (e.g., Braze, MoEngage, CleverTap), including segmentation, push notifications, and in-app messaging

• Familiarity with AI tools to accelerate creative production, predictive modeling, and automate marketing analysis

Growth Thinking & Leadership:

• Strong user-centric growth mindset, able to identify friction points across the user journey and design solutions that drive both user value and business growth.

• Solid understanding of growth economics, including CAC, LTV, payback period, and contribution margin, ensuring sustainable and profitable growth.

• Strong experimentation mindset, capable of turning data insights into testable hypotheses and scalable optimization strategies.

• Ability to connect marketing, product, and data perspectives to build holistic growth strategies across acquisition, activation, and retention.

• Excellent communication and storytelling skills, with the ability to translate complex topics such as algorithms, data insights, and growth mechanisms into clear narratives for cross-functional stakeholders.

• Strong stakeholder management and collaboration skills, aligning diverse teams toward shared growth objectives and driving measurable business impact.

What’s in it for you:

• Get 15 days of annual leave and 5 days of sick leave per year

• Health insurance for employees

• Get a 13th-month salary and annual performance bonus.

• Young team and ambitious goals

• Hard-working and delightful colleagues to work with

• Vibrant FRUIT culture across the company

• Online learning access to Coursera, Udemy and O'Reilly

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.