Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Cho Tot Vehicles (Cho Tot Xe) is a specialised business vertical of Cho Tot, with the vision to provide a platform for transparent, efficient and effective vehicle transactions in Vietnam. If you’re passionate about solving complex problems, optimising user experiences, and making a real impact, this is your chance to shine.

What You Will Do & How You Make an Impact

• Lead Go-to-Market Strategies: Develop and roll out comprehensive GTM plans for new and existing vehicle-related products and features, driving user acquisition and sales growth while ensuring seamless user experience.

• Collaborate Across Teams: Work closely with marketing, product, sales, and data teams to design, launch, and monitor impactful campaigns and promotions tailored to vehicle buyers and sellers. Measure campaign effectiveness using relevant metrics.

• Optimise Product Marketing: Drive growth hacking strategies focused on conversion rate optimisation, increasing user engagement and transaction frequency within the vehicle vertical.

• Product Feature Ownership: Own the development and delivery of product features that stimulate vehicle purchase and listing activity, such as enhanced listing options, targeted promotions, and user incentives.

• Data-Driven Insights: Create insightful dashboards, monitor key performance indicators, and generate actionable recommendations to improve platform performance and user satisfaction.

• Cross-Functional Coordination: Ensure smooth coordination between technical teams and business units for product planning, implementation, and communication.

• Other duties as assigned to support the vertical’s goals and overall company vision.

• Proven experience in developing and executing successful GTM plans, preferably within the automotive, e-commerce, or tech industry.

• Strong track record of managing sales funnels and exceeding targets.

• Solid understanding of marketing principles, customer segmentation, and campaign analytics.

• Critical thinker with strong reasoning and logical problem-solving skills.

• Highly self-motivated with excellent project and stakeholder management capabilities.

• Strong organisational, interpersonal, and communication skills.

• Positive work ethic with a proactive ‘can-do’ attitude.

• High proficiency in Excel and PowerPoint for data analysis and presentation.

• Fluent in both Vietnamese and English.

• Knowledge or passion for the vehicle industry or automotive market trends is a big plus.

• Data mindset; familiarity with SQL or BigQuery is an advantage.

What is waiting for you

Get your seat belt fastened because many challenges are waiting ahead. But you will be on a fun and supportive team full of intelligent minds and a collaborative spirit.

Get exposed to and directly work with an extensive, large-scale database, because data has a first-class seat at Cho Tot.

Full of learning and training opportunities to grow your professional and personal skills.

If you love to squeeze the insights out with tons of questions, keep asking why and go the extra mile to continuously strive to be the best, jump on the bandwagon with us! 🚀

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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