Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

We are looking for a committed and strong Brand Marketer to join us on an ambitious journey ahead. The ideal candidate will be responsible for developing the marketing action plans and excellently driving collaborative execution to drive business success.

JOB RESPONSIBILITIES:

1. Take full responsibility for PR and media relations to improve brand presence, enhance brand perception, and build trust for the parent brand Chợ Tốt and its vertical brands (Nhà Tốt, Chợ Tốt Xe, Việc Làm Tốt):

• Create PR plans and strategies to shape public opinion, promote the brand, and improve the quality of the company’s voice across various online and offline channels. Work closely with the Group to fully understand PR strategy and guidelines, and develop the regional PR strategy as needed.
• Establish and maintain PR networking through media briefings and informal gatherings to strengthen relationships, raise appropriate PR activities, and enable a diversified & innovative PR format. Serve as the primary contact for all media queries and responsible for the local PR booking agency management.
• Run and manage Index projects to provide validated content sources leveraging big data, accessible for public comment on other news stories.
• Collaborate with internal teams to leverage product launches, GTM campaigns, and events for media outreach.
• Manage and deliver press releases, media announcements, speeches, and presentations for media briefings, gatherings, and other meetings.
• Monitor and analyze the effectiveness of PR campaigns and initiatives, and communicate insights to management at both the Company and Group levels.
• Uphold the company’s public image, build thought leadership positions, handle critical media comments, provide reactive responses, and develop effective crisis management solutions to protect the company’s reputation in times of need.

2. Take ownership of the B2B branding performance to enhance awareness and reputation of verticals such as Việc Làm Tốt, Nhà Tốt, Chợ Tốt Xe, and Chợ Tốt Goods, from planning to execution:

• Develop and implement B2B brand strategies to identify B2B customer needs, preferences, and trends, then effectively position the company’s products and services in the market.
• Research and gather opportunities for B2B and corporate branding opportunities, co-branded events, partnerships, and sponsorship.
• Collaborate with internal teams, including product development and sales, to ensure all B2B brand initiatives align with overall business objectives.
• Create and manage B2B marketing campaigns for verticals, including event sponsorships and organization, signing ceremonies, seminars/ webinars, and promote them across owned, paid, and earned media channels to reach B2B consumers, ensuring initiatives are delivered on time, within budget, and achieve expected outcomes.
• Monitor and analyze B2B brand metrics and campaign performance, using these insights to refine and adjust strategies for optimal results.

3. Take ownership of the Corporate branding performance (thought leadership, industry awards, CSR initiatives, …) to enhance the awareness and reputation of the parent brand Cho Tot.

• Candidates must have at least 3+ years of experience in PR and communications, preferably with substantial corporate communication.
• Strong written and verbal communication skills in VIE & ENG, including the ability to express complex ideas simply and demonstrated ability to make connections between seemingly unrelated concepts.
• An out-going, curious person and an explorer, who has a critical, reasoning, logical thinking, and user-focused mindset.
• Exhibit a deep interest and experience in technology, marketplace, sustainability, and corporate responsibility.
• Exceptional organizational, project management, time management, and stakeholder management skills.
• Strong sense of responsibility and ownership in work. Be responsive and visible.
• Must demonstrate self-motivation, and the ability to work well independently and manage multiple projects simultaneously.
• Ability to adapt and learn fast in a fast-paced work environment and team structure under time pressure.
• Great written & verbal communication skills. Confident in public speaking.

BENEFITS:
1. Get 15 days of annual leave and 5 days of sick leave per year
2. Health insurance for employee and their family members.
3. Get a 13th-month salary and annual performance bonus.
4. Participate in regular team-building activities and company parties.
5. Full of learning and training opportunities to grow your professional and personal skills.
6. Our modern offices serve perfectly for a relaxed, yet productive work environment.
7. You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
8. Chợ Tốt MKT team is a full-stack team that can deliver strategic planning, creative development to media, and event execution. When you will be a part of the MKT team, you will have a chance to:

• Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding, Digital, Growth, Creative, … to equip both creative & technical skill sets.
• Get always-on support and assistance from team members across functions when needed. We’re here to help with a tricky task, but also to crack a joke once in a while. This makes working here more pleasant and inviting.
• We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties, BSI Awards, …

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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