Business Development Lead ($100K/year+)

  • 44 Merrimon Ave, Asheville, NC 28801, USA
  • Contract

Company Description

We are a small office headquartered near downtown Asheville. Our team lives and breathes WNC, and our values have grown from that. We've asked some of our team members to share why they like working here, and their responses included some of the same things over and over: Flexibility, small family-like atmosphere, team- and results-oriented (without being "corporate"), a management team that is accessible, genuinely supporting each other, high quality of life, work-life balance, and our dog-friendly culture.

If you are looking for a results-driven company that also feels like family, who holds each other accountable while also holding each others' hands in times of need, and who sincerely strives to be the very best in all that we do - you'll love working with us at Carolina Mornings!

Job Description

Reports to: Chief Operating Officer
Collaborates regularly with the Director of Owner Relations and Marketing Manager

Lead Generation Duties:

  • Visit local industry offices on a regular schedule to keep Carolina Mornings on the top of their mind as the go-to VR company in Asheville with the goal of building working relationship

  • Attend Networking Opportunities in the industry

  • Perform market research on a continuous basis to identify new properties that would match Carolina Mornings target property parameters

  • Collaborate with Marketing Manager and Director of Owner Relations for e-blasts, direct mailings and other marketing materials and technologies

  • Promote Carolina Mornings as the best vacation rental company to rent from in Asheville, and assist in generating leads for property rentals.


Lead Screening Duties:

  • Perform initial follow-up to all new leads that come in, screening against our “target property” criteria.

  • Categorize leads for follow-up priority


Lead Management Duties:

  • Manage leads in CRM, ensuring all lead details are properly filled out and moving leads between appropriate stages of the deal.

  • Follow up with leads to “check-in” when appropriate.

  • Collaborate with Marketing Manager on adjusting email campaigns.

  • Reply to campaign responses from leads.


Sales Function Duties:

  • Follow up with assigned leads and coordinate meetings with leads that are a good match for Carolina Mornings.

  • Answer lead questions, provide information and use marketing and sales materials to effectively close the deal.

  • Follow the sales cycle through to completion (signed Property Management Agreement received).


Administrative Tasks

  • Complete weekly reports on progress towards goals.

  • Assist with any other tasks requested by management.


  • A proven track record in sales and/or business development required.
  • Preferred candidate will be a local real estate broker, or have connections within the WNC real estate/builder community.

Additional Information

This position is an Independent Contractor position. Candidates will need to have a presentable and reliable car (properly insured!), a professional appearance and demeanor, a smartphone device, and a capable computer system. Mileage is the responsibility of the candidate.

Business Development Lead will have quarterly goals established on the CM Scorecard, including:

  • Hot Leads generated per week

  • New contracts per week

  • Contract value (average and running total)

This position will be compensated via a base of $50,000/year plus commission. First year commissionable earnings are expected to range from $40K to $81K depending on performance. Commissions are paid out quarterly based on property's first-year actual performance.