For creative, by creatives: We are Affinity, the rebels of the creative world who have made it our mission to disrupt the status quo of traditional photo editing and design software – because creatives deserve better.

Next-generation pro photo editing, page layout, graphic design and illustration: Lightning-fast, powerful and optimised to work with the very latest desktop computers and iPads, Affinity Designer, Affinity Photo and Affinity Publisher have already become the go-to creative apps of more than four million+ designers, artists, photographers and other professionals around the world. Our software has even picked up some of the industry’s most prestigious awards, including Apple’s App of the Year.

Joining forces to make an even bigger impact: In a plot twist fit for an M. Night Shyamalan movie, we joined the Canva family in spring 2024. This partnership is helping us turbocharge our growth so we can bring our pro-level tools to millions more creatives across the globe.

About our marketing team

The Affinity marketing team is now on a mission to empower every professional designer and photographer with best-in-class software.

This dream-team is made up of several specialty squads, including Product Marketing, Digital, Communications, Creative, Enablement and Operations, all working collaboratively to smash crazy big goals.

As Affinity scales, change continues to be part of our DNA – we like to think that's all part of the fun though. We’ve provided a breakdown of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role sits at the intersection of GTM Enablement, Content Strategy, Product Experience, Learning and User Voice and will be primarily focused on:

Strategic Leadership

• Leading a team of talented, passionate professionals who put our users at the forefront of all they do, ensuring their experience with Affinity is unparalleled and unrivalled.
• Developing lifecycle and growth strategies that ensure our users become super-users who then go on to become advocates, experts and educators.
• Monitor and evaluate the effectiveness of initiatives that engage and enable our users, using data-driven approaches to refine content, product learning and community strategies.
• Serve as the primary liaison between our user and internal stakeholders, advocating for user needs and priorities.

Community Strategy

• Collaborate with the Community Relations Manager to develop and implement comprehensive engagement strategies to enhance user satisfaction, loyalty and advocacy.
• Oversee community management initiatives, ensuring a vibrant and supportive community ecosystem.

User Voice Strategy

• Empower your team to collect and analyse user feedback, transforming insights into actionable recommendations for product education and product experience content.
• Setting strategic milestones to ensuring our users are given the very best help and support they need across all channels.

Product Education & Experience Strategy

• Oversee the creation and distribution of high-quality documentation and educational materials to empower users to become experts, providing peer-to-peer support across our owned community platforms and other community led platforms.
• Encourage and empower your team to collaborate with cross-functional teams to optimise product experiences and drive user-centric innovation.

What we’re looking for

Business and Impact

• You are self-motivated and driven to make a positive impact to users by setting clear, achievable goals with your strategies
• You are able to connect the impact of your strategic solutions to real business outcomes
• You approach your work as a whole system, knowing that your strategy might impact other parts that your team does not own
• You thrive when being challenged to find solutions for scaling our user experience both on and off our owned platforms.

Chaos to Clarity

• Your determination to explore the problem first guides your entire philosophy.
• You seek team, group, supergroup and brand alignment before jumping in to solutions.
• You’re comfortable working in ambiguous problem spaces, able to explore and investigate the problem to drive clarity.
• You seek to understand from product teams the technical constraints and considerations of any system early in your process.
• You have worked directly with product teams and have a strong engineering empathy
• You are guided by simplicity, sweating the details to achieve reduction, organised solutions and intuitiveness.
• You are driven to converge and integrate your solutions, even combining with solutions from other teams.
• You use your expertise to remove complexity amongst processes and workflows, always simplifying and creating efficiencies in how we work, to scale sustainably.

Ownership

• You take ownership over your work – you are reliable, meet deadlines and always deliver quality work
• You show urgency and confidence when engaging any stakeholder or peer with your part of the product
• You own and drive your team forward with proactive communication
• You are driven to deliver solutions that you are proud of and always acknowledge the contributions of others
• You know that real strategy gets delivered, and adopt a pragmatic mindset to delivery
• You are able to collaborate with cross-specialty partners to prioritise most impactful work with capacity and roadmaps
• You believe that delivering value is a long-term effort
• You can balance the short-terms needs with long-term objectives
• You drive the prioritisation of tasks for the team, factoring in effort, capacity and company goals

Communications and Collaboration

• You default to listening to others first and when you communicate you are able to assertively articulate complex things in concise simple terms
• You create clarity through your communication by making complex things simple
• You value diverse perspectives and are able to present your ideas positively with respect for others
• You are able to use data to tell compelling stories that encourage and inspire your team
• You demonstrate your commitment to Affinity's mission and vision and inspire others to do the same
• You’re able to adjust your communication style to context and different stakeholder needs
• You’re able to facilitate and bring people together to cut through chaos
• You paint a compelling picture of Affinity's future that ignites action in others
• You inspire others with your energy and enthusiasm and are able to ignite positive action in those around you
• You help others get buy-in on their work/decisions with team and group leads
• You inspire, empower and motivate teams into action by creating an environment where people can do their best work
• You bring people together to leverage their skills, strengths and knowledge to achieve common goals
• You’re able to engage team/group/supergroup stakeholders with clear and concise communication to align with others
• You know the right time to bring the right people together and freely share information with others to achieve common goals
• You value diverse perspectives and encourage input with a deep respect for others that fosters trust

Personal Development and Leadership

• You drive your own personal development, investing time and energy in your personal and professional growth
• You can confidently (and humbly) identify your strengths and weaknesses
• You constantly seek to grow personally and help others to grow and thrive
• You have experience leading high impact projects that drive results and will move Affinity into the future
• You model Affinity's values
• You believe in leading by example
• You have a high level of self awareness and understanding of how your behaviour impacts others so you focus on what you can control to find a way of leading even when conditions are not perfect
• You’re able to operate completely autonomously
• You don’t need guidance on time management or scoping of work

• Equity packages (we want our success to be yours too!)
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
• Free communal lunches every week to bring together meeting of minds over a plate of delicious food