Assistant Store Manager, Brand Experience

  • 8882 170 Street Northwest, Edmonton, AB T5T 4M2, Canada
  • Full-time

Company Description

Born in the North

Canada Goose was born in the Arctic, where the difference between life and death, quite literally, hangs by a thread. It’s the only place where we can fully understand the what the meaning of “cold” really is, and it’s why we do what we do. But it’s not for everyone. Some call the Arctic landscape relentless. Dark, dangerous and uninviting. We call it home. It’s also home to the people of the North – the foremost experts in cold. Just as the Italians know knits and the British know wool, northern communities know parkas. Like us, they embrace living off the land and have a strong and meaningful respect for nature. We honour them, never losing sight of the wisdom we can learn from their patience, resilience and deep connection to all that surrounds them.

Our Purpose - We inspire and enable all people to engage with the outside world.

At Canada Goose, nature is our North Star. We aren’t simply linked to nature – we’re guided and inspired by it. Our connection to the environment compels us to design functionally superior products so people can immerse themselves in the outside world. Our first parkas were made for northerners, those living in the coldest places on Earth. Today, our products continue to be designed for the extreme outdoors, but they’ve also been adapted for all aspects of modern life – past the four walls that shelter us and beyond our everyday experiences. Whether you’re crossing the rugged terrain of Antarctica or commuting in rush-hour during a downpour, we endure any extreme, observe every detail, and take the long view to make clothing that enables everyone to live out there, wherever “out there” is for them.

Our Core Belief - Greatness Is Out There

Canada Goose is more than a company that makes best-in-class outerwear. We’re a community that’s propelled forward by one core belief: greatness. Greatness has driven us to where we are today, and it’s always been at the heart of Canada Goose. It’s a journey, not a destination. Whether that means honouring traditional methods of craftsmanship, supporting explorers around the globe, or enabling people to discover more about the world, we’re moving towards something bigger than ourselves. Greatness is about making possibilities limitless, and creating your own definition of what it means to you here at Canada Goose.

Job Description

Key Responsibilities:

  • Sales Plan Achievement
  • Guest Experience
  • Guest engagement pre, during and post visit
  • Hiring and Development of Brand Ambassador team
  • Brand Ambassador Productivity

Education, Qualifications and Experience:

  • 3-5 years Store Management Experience
  • Proven track record in managing store experience, high-touch, CRM, sales
  • Experience in high-touch, luxury consumer goods
  • Flagship or high profile locations and brands
  • Previous regional, flagship or high-volume experience an asset

Knowledge, Skills and Attributes:

  • Customer Service Skillset
  • Business driver
  • Leadership Skills.  Recruiting and Development of talent.  Managers and Sales Associate levels
  • Talent and skill in luxury and experience based environment

Working Conditions:


This position is based in a Canada Goose Flagship Store in a Premium Shopping Centre ( Mall) environment. The expectation is that management is on the floor.


This position is a key leader and a critical leader as she/he is responsible for guest experience.  This position will be required to be available based on the needs of the business.   Weekends are a key part of the business and most weekends will require the SEM for at least 1 day.  In the early days of opening stores, nights and weekends will be required regularly.

Typical workday:

The SEM will be a leader on the selling floor.  A typical day will involve 10% office time reviewing reports and administering store business.  The balance will be spent meeting with the Store Management Team and coaching to the KPI’s.  Most of this time is spent on the floor and on your feet.  The most successful SEM will lead from the floor and lead by example.

Privacy Policy