Make an impact at a global and dynamic investment organization

When you invest your career in CPP Investments, you join one of the most respected and fastest growing institutional investors in the world. With current assets under management valued in excess of $500 billion, CPP Investments is a professional investment management organization that globally invests the funds of the Canada Pension Plan (CPP) to help ensure long-term sustainability. The CPP Fund is projected to reach $3 trillion by 2050. CPP Investments invests in all major asset classes, including public equity, private equity, real estate, infrastructure and fixed-income instruments, and is headquartered in Toronto with offices in Hong Kong, London, Luxembourg, Mumbai, New York City, San Francisco, São Paulo and Sydney. 

CPP Investments attracts and selects high-calibre individuals from top-tier institutions around the globe.  Join our team and look forward to:

• Diverse and inspiring colleagues and approachable leaders
• Stimulating work in a fast-paced, intellectually challenging environment
• Accelerated exposure and responsibility
• Global career development opportunities
• Being motivated every day by CPP Investments’ important social purpose and unshakable principles
• A flexible/hybrid work environment combining in office collaboration and remote working
• A deeply rooted culture of Integrity, Partnership and High Performance

If you share a passion for performance, value a collegial and collaborative culture, and approach everything with the highest integrity, here’s an opportunity for you to invest your career at CPP Investments.

The Director, Fund Communications primary responsibilities include managing CPP Investments’ public information initiative to more than 22 million Canadians. The role will require solid experience in marketing, communications and program strategy development, digital/social media executions, paid media strategy development, buying and data analytics. Our mandate of helping Canadians better understand who we are, what we do and how it benefits them in retirement reinforces CPP Investments’ mandate of expanding our brand reach and increasing awareness and trust amongst Canadians.

Role-Specific Accountabilities:

Marketing and Program Strategy Development and Implementation

• Develop strategies and tactics to boost the brand and drive awareness, favourability and intent to understand amongst target markets
• Develop and implement successful public information programs from ideation to execution
• Build strategic relationships and partner with key internal stakeholders, agencies and vendors
• Support and oversight of CPP Investments’ corporate visual identity and oversee development of brand assets, go-to-market strategies of our brand across platforms, brand-related projects, and institutional marketing materials. 

Digital/Social and Paid Media Placement Expertise

• Oversee communications materials and how they connect/integrate with website content, digital display, social media and native content
• Lead, develop and execute cutting-edge digital programs from conception to launch in collaboration with the digital team
• Working cross-departmentally to align integrated program strategies and goals across the organization
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Conducting in-depth research on ad grouping, platforms and audience targeting
• Maintaining knowledge of industry best practices and new technologies

Data/Analytics

• Provide ongoing actionable insights into program performance, gain insights and assess against goals to relevant stakeholders (ROI and KPI’s)
• Identify trends and insights, and optimize spend and performance based on the results
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Distill complex information into compelling, concise content and produce reports for a variety of audiences

Execution, Experience and Delivery

• Actively monitor the ongoing delivery of a stakeholder experience through the key foundational touchpoints. Ensure that those experiences are delivered in accordance with the evolving requirements of our key stakeholder groups.
• Provide oversight of teams tasked with addressing gaps in the delivery of a consistent experience.

• Proactive approach, strong leadership and strategic thinking are critical
• Minimum seven years experience working within a corporate or agency environment overseeing development of public information, marketing and communications campaigns and materials, liaising with agencies and vendors
• Solid understanding of marketing as a set of organizational processes and behaviours aimed at ensuring a consistent stakeholder experience.
• Fluency in digital communication channels, social platforms, paid media buying, and data analytics required
• Ability to work with and influence senior individuals in the updating of marketing materials
• Experience working in financial services an asset
• Demonstrated skill in speaking and writing clearly
• Detail and results-oriented and the ability to manage multiple projects at once
• High-performing team player with a collaborative approach
• Strong interpersonal skills with the ability to work effectively with senior team members

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At CPP Investments, we are committed to diversity and equitable access to employment opportunities based on ability.

We thank all applicants for their interest but will only contact candidates selected to advance in the hiring process. 

Our Commitment to Inclusion and Diversity:

In addition to being dedicated to building a workforce that reflects diverse talent, we are committed to fostering an inclusive and accessible experience. If you require an accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know and we will work with you to meet your needs.

Disclaimer:

CPP Investments does not accept resumes from employment placement agencies, head-hunters or recruitment suppliers that are not in a formal contractual arrangement with us. Our recruitment supplier arrangements are restricted to specific hiring needs and do not include this or other web-site job postings. Any resume or other information received from a supplier not approved by CPP Investments to provide resumes to this posting or web-site will be considered unsolicited and will not be considered.  CPP Investments will not pay any referral, placement or other fee for the supply of such unsolicited resumes or information.