Industry: Electronics

Our Client is looking to hire a motivated individual to join our product marketing team. The ideal candidate will have a strong technical and product marketing background, able to quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

Develop global campaigns, and implement a marketing plan for the company.

Develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars. These campaigns will focus on promoting new product introductions, as well as existing products, tailored to address customer use cases and application challenges. Work with the global sales/field marketing team, product managers, and dedicated marcom resources to refine your campaign plans to promote and maximize the impact of your content.  Your goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads for your portfolio. 
 

The Candidate will ensure that your efforts fit comany communication channels, and you will measure the performance of your content and its ability to deliver against the audience and engagement goals you define. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.

We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level. 

•    Bachelor’s Electrical Engineering university degree or equivalent
•    5+ years of product marketing experience
•    3+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development
•    Experience with transforming complex topics into digestible concepts
•    Ability to think creatively and break industry stereotypes
•    Excellent writing skills and a passion for storytelling and digital content 
•    Ability to perform competitive analysis
•    Strong analytical skills – experience with Eloqua and Domo an asset
•    Experience developing product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts)
•    Proven success working with global, cross-functional teams
 

Base Salary - USD $110,000 to $150,000

Benefits - Full