User Acquisition Manager

  • Jagiellońska, Warszawa, Poland
  • Full-time

Company Description

Our mission is this: we want to deliver bleeding edge, mature role-playing games with a deep focus on storytelling, and we want to wrap them in an honest, good value for money package gamers find worth their hard earned cash. We’d love all games and gamers to be treated like that, and we’re working hard every day to make that happen.

Job Description

CD PROJEKT RED is looking for an experienced User Acquisition Manager who will be fully focused on our free-to-play project GWENT: The Witcher Card Game. The role will be responsible for running international digital campaigns, analyzing their performance and optimizing media campaign costs. User Acquisition Manager will be working alongside with external media houses. All that in aim to gain the forthcoming players and keep our current ones heavily involved.

Daily responsibilities

    • Launching media campaigns: analyzing, evaluating and optimizing campaigns effectiveness.
    • Day to day working with external media houses and internal business intelligence team on identifying media campaign KPIs and delivering them.
    • Creating performance reports and feedbacks for media houses in regards to campaign optimization.
    • Cooperating with our partners incorporating new tools or solutions which allow reaching out target groups more effectively.
    • Determining KPIs for the campaign and creating product User Acquisition strategy with Marketing and Business Development Team.
    • Participating in marketing assets creation and optimization.



    • At least 3 years of experience in managing performance-driven media campaigns (ideally of the international scale).
    • Agency experience or experience as a User Acquisition Manager in game development company (PC or mobile game).
    • Proficiency in Google AdWords.
    • Excellent command of written and spoken English (C1 or higher).
    • Well-developed analytical skills.
    • Knowledge of online media and new trends in online advertising.
    • Microsoft Excel expert.
    • Pro-activity and ability to listen and communicate own ideas and thoughts.
    • Enthusiasm towards teamwork.
    • Extensive knowledge of the game industry and passion for games.

    Nice to have

    • Proven industry experience with free-to-play or online/live games.


    Additional Information


    • A modern and relaxed studio atmosphere with cutting-edge technologies.
    • A chance to work in an international environment in a booming industry.
    • A competitive salary and project-based bonuses.
    • Private healthcare & MultiSport card.
    • From 20 to to 26 days of paid vacation per year.
    • An exciting chance to work on one of the most acclaimed role-playing games.
    • A step by step assistance and ‘Relocation Package’ for foreigners willing to establish in Poland.
    • Polish lessons for foreign employees.
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