Paid Search Analyst

  • Full-time

Company Description

Stability meets Agility.  CDK is one of the largest technology providers to the automotive industry, with more than 26,000 dealer sites in over 100 countries and nearly 9,000 employees worldwide. From data scientists to sales and operations experts, we’re hiring to support your growth and ours.

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Job Description

In this role, you will execute multi-channel digital advertising campaigns, and will be responsible for achieving established performance. The Paid Search Analyst/Strategist utilizes advertising expertise to achieve desired performance including pay‐per‐click search engine optimization as well as keyword analysis, geographic targeting, campaign optimization, and custom ad and display updates.

KEY RESPONSIBILITIES:

• Monitor and analyze campaigns and make regular proactive changes to improve performance

• Provide campaign proposals and custom results presentations

• Apply advanced knowledge of general Digital Marketing and specific Search Engine Marketing best practices

• Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal clients

Qualifications

REQUIREMENTS:

• 2+ years client relationship management experience required

• 3+ years paid search experience required

• 5+ years digital marketing experience required

• Bachelor's degree required

• Bing Certification preferred, but not required

• Google AdWords Certified in the following areas preferred, but not required: AdWords Fundamentals,  AdWords Advanced Search, AdWords Display, Google Analytics

Additional Information

We offer a competitive benefits package that will go into effect on day 1 (yes, day 1):

• A variety of Medical, Dental, Vision & Prescription options

• Long/Short Term Disability

• Flexible Spending & Health Saving Account options

• Life Insurance

• 401(k) with a company match

• Tuition reimbursement

• Paid vacation, sick time, holidays, and floating holidays

• Wellness programs

• And much more……

Want to learn more about CDK? Visit www.cdkglobal.com Visit our Careers Page: http://www.cdkglobal.com/company/career-opportunities#sthash.bCGnm6x6.dpuf

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