eCommerce Analyst
- Full-time
Company Description
Burt's Bees Baby offers high-quality organic products for babies and kids, including clothing, bedding and skincare. Our signature 100% organic cotton is known for being super soft and gentle on delicate skin, yet durable through endless washes. Our products are earth-friendly and GOTS certified to meet the highest global standard for organic textiles. Please submit a cover letter in addition to your resume telling us why you'd be the perfect candidate.
Job Description
Roles & Responsibilities:
- Review the DTC site daily with customer-first mindset; reacting to current business & changing trends
- Work cross-functionally with marketing, and brand creative teams to manage, maintain, and oversee the schedule of product launches and on-site presentation/features
- Partner with marketing to create new features that optimize the site experience, support key merchandising strategies, and increase conversion
- Continually analyze, execute, and provide improvements to the customer experience as it relates to navigation and product listing pages
- Strong understanding and comprehension of competitor landscapes and competitor site capabilities (navigation and filtering offerings from industry leaders)
- Strategize monthly and weekly promotional calendar with team
- Execute daily configuration and promotional changes to the website via Magento.
- Execute the end to end setup of all products for the site, including but not limited to product imagery and product attributes
- Perform QA tasks: website testing, content review etc.
- Compose and execute daily email marketing campaigns and overall strategy
- Partner with customer service team to understand customer feedback and requests for site enhancements, including website challenges and site updates
- Work directly with product copy and product development to communicate accurate fit and style details to customers through the product page.
- Work with 3rd party agencies and partners on project management and daily site maintenance needs and structured project plans
- Use analytics/insights to analyze results of ongoing tests and make informed recommendations for future site improvements
- Keep cross-functional partners informed on category and navigation performance, using site analytics and customer feedback to help inform future development of the website and its content
- Provide seamless customer experience when executing promotional strategies online
- Working knowledge of Google Analytics, Tag Management and A/B testing tools
Qualifications
Qualifications & Requirements:
- 1-2 years of eCommerce experience
- Experience with Magento & Listrak & Google Analytics
- BA/BS
- Possess customer-centric mindset
- Strong process orientation and ability to understand system dependencies is a must
- Bias to action with appreciation of dynamic work environment
- Ability to build and maintain productive cross-functional relationships to drive results in a collaborative way
Additional Information
All your information will be kept confidential according to EEO guidelines.