Marketing Specialist

  • 605 Third Avenue, New York, NY
  • Full-time

Company Description

Broadridge Financial Solutions, Inc. (BR), a $4 billion global Fintech leader and a part of the S&P 500® Index, is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. Broadridge provides an important infrastructure that powers the financial services industry and employs over 11,000 associates in 18 countries. For more information about Broadridge, please visit Broadridge.com/.

Job Description

This role will be essential in developing the sophistication and efficiency of Broadridge’s rapidly advancing paid program. The Marketing Specialist will aid in campaign management, including strategy, optimization, and reporting and will work across the Digital Marketing team and with internal clients to ensure campaign goals are met.

Broadridge’s Digital Marketing team is a collaborative group of functional experts who develop innovative, scalable and future-proof solutions in partnership with colleagues across the globe. Our work delivers meaningful contributions to Broadridge, and we’re thrilled to work at a company at the forefront of fintech. We’re comfortable moving quickly and juggling priorities – and our team culture is very important: we're friendly, fun and love to learn.

Our ideal candidate is analytical digital marketer with an SEM background and a passion for managing effective campaigns who can make meaningful decisions based on performance and trends. This role will inherit sophisticated Google Ads and Microsoft Ads accounts and will support the day-to-day operations of our paid search and display campaigns including bid management, optimization, testing, and analysis.

Job Responsibilities:

  • Supporting the day-to-day operations of SEM and Google Display campaigns including bid management, ad copy creation, search query reports, optimization, testing, and analysis of weekly performance and trends
  • Proactively identify areas of opportunity to improve performance of our paid search program
  • Communicating strategy and campaign updates to internal clients via weekly calls, emails and in meetings
  • Evaluating the performance of campaigns, recommending changes in spend or budget allocation, troubleshooting issues as they arise
  • Work with display channels, such as Taboola and Outbrain, and retargeting tools for promoting content
  • Perform competitive research and stay up to date on the latest search trends

Are you Ready for Next? Come explore Broadridge as your next potential employer!

 

Qualifications

  • Bachelor's degree
  • 1-2 years’ experience in digital marketing, specifically SEM programs
  • Strong understanding of search strategy, optimization, and reporting
  • Experience working in Google Ads, Microsoft Advertising (Bing), and Google Analytics
  • Strong Microsoft Excel and PowerPoint skills
  • Excelling written and verbal communication skills
  • Outstanding attention to detail
  • Recent certification in Google Ads and Microsoft Ads (Bing) is preferred
  • Familiarity with SEO and ABM is a plus
  • Experience with SEMRush and Moz for SEO is a plus
  • Demonstrated success in a results-driven, high scale marketing environment
  • Ability to project manage and prioritize initiatives based on potential gains and alignment with business goals 

Additional Information

Broadridge is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or any other protected status. "Everyone Benefits from Diversity & Inclusion. Diverse & Inclusive Teams Drive Growth." US applicants: Click here to view the "EEO is the Law" poster. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to [email protected]
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