Vice President of Advancement & Communications

  • 13801 York Rd, Cockeysville, MD 21030, USA
  • Full-time

Company Description

Join our caring and compassionate team that make up the fabric of our community. As part of the Quaker values Broadmead appreciates the contribution of every individual employee. To reflect this, Broadmead offers competitive wages and generous benefits including health insurance, dental insurance, vision insurance, paid leave, and retirement plans.

Job Description

The VP of Advancement & Communications, a member of the Executive Leadership Team, will create strategies to ensure adequate financial resources are in place, and implement a program to expand the philanthropic culture of Broadmead.   The VP is responsible for the growth of relationships and engagement of residents, families, partners and other stakeholders within the community.

Essential Duties of this position  are described below and require an approximate commitment of time in the following percentages:

·         Development and Implementation of Strategic Plan initiatives – 30%

·         Support of Governance process and initiatives – 20%

·         Oversight and leadership of routine Advancement & Communications functions and activities – 50%


1.      Develop the Vision and oversee philanthropic endeavors by establishing a strategic direction to ensure successful implementation of programs to achieve the annual fundraising plan.  Provide executive leadership and oversight for all aspects of fund development, including staff and volunteer activities and relationships.

2.      Develop and maintain productive and respectful relationships with members of the Leadership Team, the Broadmead Board and staff, volunteers, donors, prospects, residents and their families, the philanthropic community and other related constituency groups.

3.      Serve as an organizational resource by providing appropriate training and support to the Leadership Team, Board members, and others involved in fundraising.

4.      Develop and maintain relationships with the Religious Society of Friends.

5.      Provide oversight in the development of all necessary and appropriate processes and information systems to manage a comprehensive and growing philanthropic programs ensuring optimal adherence to fundraising policies and procedures and institutional philosophies.

6.      Maintain knowledge of charitable tax laws, prepare documents for gift transactions, engage counsel for advice on such transactions and regulatory compliance, and accept gifts and pledges as an agent of Broadmead.  Oversee department’s compliance with regulations, statutes, and ethical and professional standards.

7.      Serve as a member of the Strategic Planning Committee of the Board, and the Diversity & Inclusion Workgroup.

8.      Monitor and report to the Executive Leadership Team and Board on the growth of philanthropic funds.

9.      Maintain an active portfolio (identification, cultivation, solicitation and stewardship) of donor relationships.

10.   Identify, develop, mentor and manage volunteers who play a role in fundraising and cultivate volunteer engagement in the culture of philanthropy at Broadmead.

11.   Provide oversight, promote growth and development, monitor performance expectations and foster a culture of collaboration with the Advancement Staff.

12.   Ensure the development, interpretation and implementation of policies and procedures according to local, Federal and State laws and regulations in all compliance areas.

13.   Accountable for the overall performance of the Fund Development Department budget.


·        Bachelor’s Degree (BA/BS) in Non-Profit Management or related discipline required

·        10 years related experience of progressive experience in diverse development programs.

·        CFRE preferred.

·        Seven years of progressive diverse fund development leadership experience required; in a faith-centered giving and/or CCRC living environment is preferred.

·        Proven track record with documented results of fostering a community-wide culture of philanthropy.

·        Successful experience with segmented marketing campaigns, including message development, vendor management, and/or tracking and analysis

Demonstrated ability to establish, achieve and exceed strategic goals.

Additional Information

Broadmead and its affiliates Friends Care, Broadmead Community Services LLC, and Friends Share serve approximately 500 older adults through a life plan community (CCRC), located on an 130 acre campus and through home and community-based programs.  Broadmead is currently executing an $80MM Master Plan to enhance and expand the resident population and all levels of care.  Broadmead partners with Gilchrist to operate an outpatient physician clinic, and in conjunction with Hopkins has created two Centers of Excellence in Health and Wellness and Dementia Care. Friends Care operates the Friends Circle Residential Services program, and was tapped by the state of Maryland as a partner in launching the Community for Life program, assisting in our strategic goal of serving a more diverse population of older adults.  Broadmead is successfully completing a 5 year strategic plan, which has led to the creation and maintenance of a sustainable business model, heavy investment in technology, and  four specific goals, each of which involves a workgroup and a wide range of tactics.  The goals are:  Proving Exceptional Senior Living Services and Superior Quality Healthcare, Creating Person-Centered Culture, Establishing Centers of Excellence, and Increasing Diversity & Inclusion.  We are now focused on creating our next 5 year strategic plan. As we prepare for the next five years, we will continue our focus on these strategic areas as well as  emphasis on our workforce and incremental growth on- and off-campus.

Along with substantial operational leadership duties, Executive Leadership Team members are responsible for management of all elements of Broadmead and its affiliated entities, with a $30 million budget and approximately $200 million balance sheet.  This includes strategic plan development and implementation, and conceiving of and supporting smart, mission-aligned growth for both entities.

All requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Requirements are representative of minimum levels of knowledge, skills, and/or abilities. To perform this job successfully, the incumbent will possess the abilities to perform each duty proficiently. This document does not create an employment contract, implied or otherwise, other than an “at-will” employment relationship.

The Level of access to residents’ medical information will be determined based on the duties of their job and the employees will be trained on appropriate security levels.