Director of Diversity and Inclusion (BM#382)

  • 13801 York Rd, Cockeysville, MD 21030, USA
  • Full-time

Company Description

Join our caring and compassionate team that make up the fabric of our community. As part of the Quaker values Broadmead appreciates the contribution of every individual employee. To reflect this, Broadmead offers competitive wages and generous benefits including health insurance, dental insurance, vision insurance, paid leave, and retirement plans.

Job Description

This position is a full time, exempt position.  The need for this position will be reviewed on an annual basis and continuation of the position is dependent upon overall program/operational needs, satisfactory work performance, as well as availability of funds.

Position Summary:

The Director of Diversity and Inclusion has overall responsibility for developing and implementing the Community’s Diversity and Inclusion plans; including an Outreach plan and other related programs and initiatives.  The incumbent will report directly to the President/CEO and work collaboratively with the Executive Leadership Team to achieve the strategic goal of increasing the diversity of our resident population; both on campus and the clients served off campus.  This role will serve purposefully in the creation of a culture of inclusivity that is embraced by all stakeholders.

This role has a dotted line to the VP of Sales and Marketing on the Outreach plans and a dotted line to the VP of HR and COO on areas that are related to workforce and cultural transformation.  The incumbent will have a significant role in supporting the Diversity and Inclusion Work Group on its initiatives for Broadmead as well as its affiliates.

This role is ideal for a seasoned professional who is an excellent and charismatic communicator, and who is passionate about this cause.  To be successful, the incumbent will lead, embrace and engage all stakeholders of this critical work including Broadmead’s residents, prospective residents, external communities, Board members and Broadmead staff members.

Essential Duties and Responsibilities:

Diversity and Inclusion Efforts Focused

Under the supervision and direction of the President/CEO, VP of HR and COO; this role will work collaboratively with the key stakeholders including the Chair of Diversity and Inclusion Work Group to formulate and implement both on and off campus plans and tactics in support of the Diversity and Inclusion Work Group and organizational goals.  These include taking a proactive outreach and employment branding approach to ensure EEOC compliance, and driving an inclusive culture.

  • Acts as a thinking partner for the Executive Leadership Team and the Chair of Diversity and Inclusion Work Group to identify, develop and implement goals and action steps to enable Broadmead to meet our D&I goals. 

  • Leadership: Play an important leadership role in the Diversity and Inclusion Work Group and its related work groups/committees including Multicultural Committee and Broadmead’s Employer of Choice Work group.  Work with the Executive Leadership Team to develop metrics to measure success toward diversity and inclusion; and to compile and present progress reports for the Diversity and Inclusion Work Group and the Board.

  • In-reach: Leads, designs and co-leads the delivery of In-reach efforts to ensure that an inclusive culture is evident at Broadmead.

  • Capability Building: Lead D&I related capability building curriculum design, development and delivery.  The target for D&I capability building includes residents, staff, as well as leadership inclusive of Board of Trustee members.

  • Research: Identifies research partners for our D&I efforts.  When appropriate, takes an active role in conducting and supporting such research.  Develops appropriate next steps according to findings.

 Outreach Focused

Under the supervision and direction of the President/CEO and the VP of Sales and Marketing, this role is responsible directly in managing outreach activities to ensure targeted goals are met.

  • Plans, develops and executes annual outreach marketing plan in collaboration with the Sales and Marketing team members.  Develops and manages the annual outreach budget.

  • Works with team members to plan and execute seminars and events as identified in the marketing, outreach marketing and related Diversity and Inclusion plans.

  • Fully execute the objectives and strategies outlined in the annual outreach marketing plan.  Prepare and maintain any required reports.  Use available systems to manage outreach contact base and ensure that outreach inquiries managed in a timely manner.

  • Must be able to understand and articulately represents all documents related to residency; including Resident Agreement, Disclosure Statement, etc.

  • Develops and implements a community relations strategy as outlined in the annual outreach marketing plan.  Serve as primary representative with the referral sources and other publics.  Outreach efforts include but are not limited to: identifying channels for outreach, developing relationships with external stakeholders and conducting outreach efforts on Broadmead’s behalf, partnering with key community groups for educational efforts regarding living in a CCRC. 

  • Creates new and cultivates existing relationships with professional referral sources.

  • Participates in local organizations identified as bringing value, by making presentations and joining as a member where appropriate.


Perform other duties as assigned including but not limited to the following:

  • Work collaboratively with the VP of Advancement and Communications in Diversity and Inclusion related philanthropy efforts/fund raising.

  • Attends and leads in-services and community training sessions as needed.

  • Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts.

  • Assumes personal responsibility for personal work area and maintain areas in a presentable manner at all times.  Must maintain a professional appearance at all times.


This role requires frequent domestic travels within the mid-Atlantic and surrounding regions to build relationships externally.  It may also require overnight travels on a need basis. 


Basic Qualifications:

  • Bachelor’s degree required.  Advanced degree preferred but not required.

  • Proven track records in advancing diversity and inclusion required.

  • External relations/outreach efforts highly preferred but not required.

  • Up to 5 years of progressive work experience in fields related to organizational development and external relations preferred but not required. 

  • Experience in public relations and sales/outreach efforts highly preferred but not required.  The incumbent must at least be passionate about this cause.

  • Comprehensive knowledge of federal, state, and local laws and regulations that impact diversity and inclusion work and the related residents and employment relationships required.

  • Experience working in CCRC or healthcare industry a plus but is not required.

  • Proficient or advanced in MS Office especially Microsoft excel and PowerPoint.

  • Experience managing project or departmental budget preferred.

  • Must be an excellent verbal and written communicator, educator, trainer, presenter, people connector.  This includes communication skills both in person, via all written media and via phone.

  • Must be able to work effectively and efficiently under pressure.

  • Must be able to manage multiple projects with specific deadlines and adjust to changing priorities in a professional manner.

  • Must be a strong team player as well as a solid individual contributor.

  • Must have excellent attention to detail.

Additional Information

Core Competencies required:

  • High degree of mental and professional maturity.  Demonstrated strong ability and sound judgment handling confidential and/or sensitive information.  Is able to handle conflicts or high emotion situations with high professionalism.

  • Ability to juggle multiple priorities and deadlines.  Adaptable to fast-paced environment.

  • Strong verbal and written communication skills.  Strong customer service mindset.  Is able to timely respond to multiple requests and/or set expectations with customers in a positive manner.

  • Ability to create and maintain cooperative working relationships with stakeholders at all levels of the organization.

  • Very good organizational skills. 

 Dependability and Initiative Expectations

  • Reports to work each day on time and as scheduled.

  • Participates in appropriate in-service education, meeting State in-service requirements.

  • Actively participates in required meetings, arriving on time unless prior arrangements have been made.

  • Takes initiative in performing job as evidenced by offering new ideas solutions, informing supervisor of potential problems/hazards, using time, equipment, and supplies efficiently, assuming extra duties willingly, and participating in educational programs to keep abreast of new developments, procedures, and technologies.

  • Complies with organization’s policies and procedures.

Customer Service Expectations

  • Agrees to abide by the CSI (Customer Service Initiative) guidelines as outlined in the CSI Training Program.

Corporate Compliance Expectations

  • Agrees to abide by the Standard of Community Excellence during my employment at Broadmead.

  • Responsible for reporting any alleged or suspected violation of the Standards of Community Excellence.

Lifestyle Program Expectations

  • You are committed to caring for the whole person, body, mind, and spirit.

  • You embrace the resident lifestyle philosophy with the residents, their families, and those with whom you work.

  • You recognize that your work makes a difference in the lives of those with whom you care.

  • You realize that those with whom you care depend on you.

  • You are committed to working as a team player.

 All requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Requirements are representative of minimum levels of knowledge, skills, and/or abilities. To perform this job successfully, the incumbent will possess the abilities to perform each duty proficiently. This document does not create an employment contract, implied or otherwise, other than an “at-will” employment relationship.

 The Level of access to residents’ medical information will be determined based on the duties of their job and the employees will be trained on appropriate security levels.