Senior Director, Marketing

  • 3501 Wazee St, Denver, CO 80216, USA
  • Full-time

Company Description

Brandfolder is on a mission to make managing your digital assets a seamless process.  We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward.  That is where YOU come in.

Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams.  How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.

Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.

Job Description

Brandfolder is seeking an experienced Marketing Leader to join our fast-paced team. The mission of the Senior Director, Marketing is to build a world class marketing function and team at Brandfolder. One that is capable of positioning the company as THE leader in Digital Asset Management through a combination of world-class demand gen, content marketing, product marketing and messaging that enables sales and drives revenue.

You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? 

Base salary range for this role to be between $166,520 and $217,120. In addition, this role will be eligible for a market competitive annual bonus and RSU stock grant upon accepted offer. Here’s a little more on what we’re seeking:

Top level objectives include:

  • Build a lead generation machine!  Create and maintain a modern and robust demand generation engine at Brandfolder.  Work side by side with sales to drive the revenue funnel, maintaining steady lead flow, identifying and improving lead conversion, and tracking analytics / ROI in support of these efforts.  

  • Take a leading role in defining the strategic planning and positioning for Brandfolder 

  • Drive all outbound marketing functions including branding, public relations, social media, community, web strategy, advertising, trade shows, meetups, webinars, events, collateral materials, analyst and market research management, and website design and content.  

  • Leverage all appropriate channels to amplify Brandfolder’s brand and market perception in a disruptive, fresh and modern way.  

  • Lead, mentor and grow a world class marketing organization, appropriate for the company’s maturity and size, leveraging a mix of internal and external resources as needed.

  • including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.  “Who is Brandfolder in the Digital Asset Management and brand software  segments  and why do we matter?”

  • Manage Brandfolder’s digital/online marketing machine, including website analytics, pay per click advertising, search engine optimization and search engine marketing. 

  • Plan and manage the company’s marketing spend; be fully accountable for defining and managing the Marketing budget.

  • Mobilize and empower Brandfolder’s community of users and advocates.  

The Senior Director, Marketing will report to Steve Baker, General Manager, and will work from Brandfolder’s headquarters in Denver, CO. This leader will serve on the leadership team, alongside the heads of product, revenue, customer experience, human resources and finance.

Qualifications

Qualifications:

  • 7 - 10 years technology marketing experience with a majority in the B2B / SaaS domain.  

  • Experience building and managing highly effective lead generation engines, ideally with exposure to  a range of GTM environments including high velocity, classic field marketing, as well as upsell and retention initiations.  

  • Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives.

  • Substantial experience developing brand strategy and content to differentiate a product within a competitive space.

  • Ability to plan and manage marketing teams and initiatives at both the strategic and operational levels, leveraging data and ROI-driven analysis to support decision making and recommendations.

  • Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.

  • Depth in Marketing Ops leadership, including prior experience selecting, deploying, and using marketing  technology applications.

  • Experience in a high growth environment is a plus.

Desired personal characteristics include:

  • Clear thinker, speaker, and writer; creative in messaging and visually presenting complex topics. 

  • Highly self aware, collaborative, and open to feedback. 

  • Initiative: self driven, passionate, and able to energize teams. 

  • Analytical: able to quickly tease signal from the noise, identify solutions, and prioritize execution. 

  • Able and excited to do hands-on work while building great teams. 

  • Unquestionable integrity, credibility, and character.

  • Charisma and energy.  Fun to work with!

  • Management DNA

  • Experience growing a B2B brand - awareness and positioning

Additional Information

Perks & Benefits

  • Medical and dental insurance, 100% paid by Brandfolder

  • Equity - Restricted Stock Units (RSUs) Equity with all offers

  • Lucrative Employee Stock Purchase Program (15% discount)

  • 401k Match (50% up to 6%) to help you save for your future

  • Generous paid time off

  • Parental leave policy

  • Opportunities for professional growth and development

  • Iconic office location in RiNo, bike and light rail friendly

About Brandfolder

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.