Sr. Product Marketing Manager

  • 3501 Wazee St, Denver, CO 80216, USA
  • Full-time

Company Description

Brandfolder is on a mission to make managing your digital assets a seamless process.  We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward.  That is where YOU come in.

Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams.  How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.

Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.


Job Description

Brandfolder is seeking an experienced Sr Product Marketing Manager to join our fast-paced team. As a Sr Product Marketing Manager, you’ll be responsible for creating compelling messaging, positioning, sales materials and more. This position reports to the Principal Product Marketing Manager.

You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you?

Base salary range for this role to be between $97,520 and $126,960. In addition, this role will be eligible for a market competitive annual bonus and RSU stock grant upon accepted offer. Here’s a little more on what we’re seeking: 


  • Own the competitive intelligence program to arm teams across Brandfolder

  • Own and coordinate product launches with Product Management. Ensure that metrics are set and hit, tasks are assigned, and customers and internal stakeholders are informed

  • Know our customers deeply through qualitative and quantitative analysis. Be their voice within Brandfolder

  • Develop and maintain messaging, positioning, and value propositions which resonate with our target audience

  • Develop compelling training, collateral, and content to enable sales and marketing to more effectively communicate our value to our target audiences with pace and precision

  • Collaborate with product, design, marketing and other key stakeholders to ensure the broader team is enabled, aligned, and executing on our strategic marketing vision



  • 5-7 years in a product marketing role at a B2B SaaS company

  • Successful track record launching SaaS products working effectively across marketing and sales organizations

  • Excellent communication (written and verbal), interpersonal and presentation skills

  • BA/BS, ideally in Marketing

  • The drive to own high-impact projects from day one

  • A strong desire to continuously test and optimize any and all marketing channels 

  • Analytical thinker and experience in data-driven marketing

  • Ability to manage multiple projects, determine project urgency and execute detailed action plans

  • Able to function independently, as well as collaboratively


  • Intermediate design skills

  • Experience marketing products to marketers and/or creatives

  • Experience with DAM, CMS, ECM, CWM

Additional Information

Perks & Benefits

  • Medical and dental insurance, 100% paid by Brandfolder

  • Equity - Restricted Stock Units (RSUs) Equity with all offers

  • Lucrative Employee Stock Purchase Program (15% discount)

  • 401k Match (50% up to 6%) to help you save for your future

  • Generous paid time off

  • Parental leave policy

  • Opportunities for professional growth and development

  • Iconic office location in RiNo, bike and light rail friendly

About Brandfolder

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.